Sales team management: see how every rep sells.
Claap scores every call and follows every deal by owner, so you see each rep’s performance next to the team, with the moment behind it.
480+ G2 reviews- 30-min demo
- SOC 2
Reports
Average call score per rep
Identify Pain · team · by rep
Mara K.2.1
Jonas D.3.0
Sam M.3.6
Léa P.3.8
Trusted by revenue teams at
Infopro Digital
TransferRoom
- SOC 2 Type II
- No training on your data
Every call scored on the method you sell with
- Start from MEDDIC, MEDDPICC, BANT or SPICED templates, or write criteria for your own method, set per role.
- New calls are scored automatically once the criteria run on new meetings, so no rep is judged on a sample.
- Click a score and the player opens the moment behind it, ready to share with the rep.
Coaching
Authority
2/5
“I’d have to run it past my VP, she owns the tooling budget.”
Hugo Martin · 12:48
Each rep next to the team average
- Activity: meetings per week, time in meetings and average meeting length, so you see who carries the load.
- Interactions: talk-to-listen ratio, longest monologue and questions asked per hour, compared rep by rep, so you coach habits too.
- The coaching report follows each criterion month by month, with a leaderboard on each one.
Activity
Questions per hour
Questions each rep asks per hour of customer calls.
Sam M.16Jonas D.12Léa P.19Mara K.8Team average 14
Mara K. · last 30 days
8questions per hour · team 14
Longest monologue 5:02
Each rep’s deals, read from their calls and emails
- The deal summary covers context, progress, decision and the main risk, and flags “timeline unclear” when it was never discussed.
- The activity timeline plots each deal’s calls and emails by day, so stalled deals stand out.
- Save views like “Deals closing this quarter” per owner, and sort by deal age to find the ones going quiet.
Deals · Mara K.
Mara K.Mara K.Mara K.Mara K.Mara K.Mara K.Ask Mara K.Wilko · €48,500
No decision date on 3 calls and 2 emails. What is the buyer waiting for?
From the deal summary
Yesterday’s calls, recapped for your managers in Slack
- Each call is summed up with its rep, prospect, deal stage and next step, linked to the exact moment.
- Objections and competitor mentions from the day before are grouped, so a pattern across reps shows up early.
- Ask Claude which rep dropped on discovery this month: it answers from the scored calls you can see.
Claude
Recap yesterday’s sales calls for the managers and post it to Slack.
get_recordings“Yesterday’s calls”Running14 calls
Posted to #sales-managers at 8:30.
| Rep | Calls | Next step set |
|---|---|---|
| Sam M. | 5 | 5 |
| Mara K. | 4 | 2 |
| Jonas D. | 5 | 4 |
Daily recap · Slack#sales-managers
- Pralo, demo with Sam M.: pilot scope due Friday.
- Price objection on 2 of Mara K.’s calls.
- Incumbent tool named on 3 calls.
“For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.”
David BonneauSite director, Infopro DigitalSales team management software, answered
What is sales team management software?
Software a sales manager uses to track how each rep performs and decide where to step in: activity, pipeline, call quality and coaching. Most teams track activity and pipeline in their CRM. Claap adds what happened on each rep’s calls, scored on the team’s own criteria.
How is Claap different from tracking reps in a CRM?
A CRM records how many calls, emails and deals each rep has. Claap reads those calls and emails: it scores each call on your criteria, compares talk habits with the team average and summarises each deal from what the buyer said. It writes back into HubSpot or Salesforce, so your CRM stays the system of record.
Which metrics can I track for each rep?
Scores on each criterion you set, month by month. Meeting volume per week, time in meetings and average meeting length. Talk-to-listen ratio, longest monologue, longest customer story, interactivity and question rate, each against the team average. In the Deals view, each owner’s deals with stage, amount, close date, deal age and summary.
Which calls count in the Analytics report?
Customer calls recorded through a meeting integration such as Zoom, Google Meet or Teams, with a finished transcript and at least one external participant, hosted by an active user with a Business licence who spoke on the call. Internal meetings and manual uploads are left out, so the averages reflect real sales conversations.
Can a manager track only their own team?
Yes. Admins group reps into Teams and share folders with a whole team at one permission level. The Analytics report filters by person, company, folder, label or date, and the Deals view filters by owner, so each manager can save a view of their own reps.
Does Claap handle quotas, commissions or territories?
No. Claap does not set quotas, calculate commissions or plan territories, and it does not replace your CRM. Those stay in your CRM or a sales performance management tool. Claap syncs with HubSpot and Salesforce natively, and with Attio and Pipedrive on Business and Enterprise.
Can I track field sales reps on the road?
Claap does not track location or visits. Reps who meet customers in person record the meeting from the Claap mobile app, on iOS and Android, and it lands in Claap with its transcript like any other call.
Which plan do I need?
Business, at $60 per seat per month billed yearly, or Enterprise. Business includes AI coaching, deal insights and the Deals view, and the Analytics report counts calls hosted by Business licences. People who only watch calls can use a free Basic licence.
What is the best software to track sales reps?
Most teams combine two kinds of tool. A CRM such as HubSpot, Salesforce or Pipedrive tracks pipeline and activity. A call tool such as Claap or Gong shows how each rep’s calls went and what to coach. Our comparison of sales tracking software reviews seven tools side by side.
See your team’s last month, rep by rep.
Book a demo and we will score real calls from your team on criteria you choose, next to the team average.