Sales dashboard software built on every call.
Your CRM charts stages and amounts. Claap adds what was said on every call, as numbers you chart in Claap, your CRM or Claude.
480+ G2 reviews- 30-min demo
- SOC 2
- Pricing52
- Timing38
- Security31
- Integration26
- Other21
Sam M.11842%21.34.23.83.63.13.9
Mara K.11044%17.83.93.53.31.83.4
Léa P.9847%19.04.04.13.22.93.5
Jonas D.8651%16.23.63.33.02.63.2Mara K. · Critical Event
1.8/5Team average 2.6
Scored on 22 discovery calls
Trusted by revenue teams at
Infopro Digital
TransferRoom
- SOC 2 Type II
- No training on your data
Every rep’s call stats against the team average
- Activity shows meetings per week, time spent in meetings and average meeting length for each rep.
- Interactions shows talk / listen ratio, longest monologue, questions per hour and how often the conversation changes speaker.
- Filter by person, company, folder, label or date to read one quarter, one team or one account.
Activity
Meetings per week
Customer meetings each rep held per week, against the team.
Sam M.14Jonas D.6Léa P.11Mara K.12Team average 11
Jonas D. · last 30 days
6meetings per week · team 11
Average meeting length 38 min
AI fields turn every call and deal into columns
- Answers come typed as numbers, ratings, dates, checkboxes or picklists, so a view can be sorted, filtered and grouped.
- Save a view for the whole team, such as discovery calls scored on BANT or deals closing this quarter.
- Fields can run on past calls too, and the Deals view can export to CSV for your own analysis.
Deals
Decision date
Dec 12, before their budget closes
Written from 3 calls and 1 email
Link each AI field to a CRM property
- Pick the CRM property each field writes to, and decide whether Claap pushes the values automatically.
- The CRM reports you already run, such as lost deals by competitor, fill from calls with no rep typing.
- Deal fields read every call and email on the deal, so one value sums up the whole conversation.
Fields
ObjectionsNext stepPrimary competitorDecision dateSearch properties…
Deal stage
Next step
Primary competitor
Close date
Ask Claude a question, get counts from every call
- Chart tools return meetings over time by rep, folder or company, and deals by stage, owner or status.
- Ask for a rep comparison on SPICED and Claude builds the dashboard, then publishes it as a Claap Slides page.
- Works in Claude and other MCP clients, such as an n8n workflow, signed in with OAuth or an API key.
Claude
How many discovery calls did each rep run this month?
get_recordings_chart“Discovery calls”Running96 calls
Counted from 96 discovery calls, grouped by rep.
| Rep | Discovery calls |
|---|---|
| Sam M. | 31 |
| Léa P. | 27 |
| Mara K. | 24 |
| Jonas D. | 14 |
Discovery calls96 calls
Gavo · DiscoverySam M.
Hesta · DiscoveryLéa P.
“The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.”
Pontus BäckmanHead of RevOps, WP SEO AISales dashboards, answered
What is sales dashboard software?
Sales dashboard software turns sales data into charts a team reads every week: pipeline, activity, rep performance and win rate. Most teams start with the dashboards in their CRM. Claap adds what those dashboards are missing, what was said on each call and deal, and charts it in Claap, in the CRM or in Claude.
What is the best dashboard for sales?
The one your team already opens, fed with data it trusts. For pipeline and revenue, that is usually the HubSpot or Salesforce dashboard, sometimes with a BI tool such as Tableau on top. For what happens on calls (objections, competitors, next steps, talk ratio), you need software that reads the calls. Claap writes those answers into fields your existing dashboard can chart.
What is the best sales reporting software?
It depends on the question the report answers. CRM reports cover stages, amounts and the forecast. BI tools combine sources for finance and leadership. Questions about conversations, such as why deals stall or which objections come up, need software that reads every call: Claap reports on them and sends the answers to your CRM. Our guide to sales analytics tools compares the main options.
Can ChatGPT or Claude build a sales dashboard?
Yes, once it can read your data. The Claap MCP connects AI tools that support MCP, such as Claude, to your calls, deals and AI fields. Claude reads a whole view, computes the numbers from stored values and can publish the dashboard as a Claap Slides page. Given raw transcripts only, an AI samples a few calls and estimates the rest.
Does Claap replace my CRM dashboards or my BI tool?
No. Claap has no drag-and-drop dashboard builder and does not combine finance or marketing data. It adds call and deal data: the Analytics report, views you can filter and export, AI fields synced to HubSpot or Salesforce, and the MCP for Claude. Keep your CRM or BI tool for pipeline and revenue charts.
Which calls count in the Analytics report?
Customer calls recorded through a meeting integration such as Zoom, Google Meet or Teams, with a completed transcript, at least one external participant and a host with a Business licence who spoke on the call. Internal meetings and manual uploads are left out, so the numbers describe real sales conversations.
Which plan do I need?
Claap Business, at $60 per seat per month billed yearly, includes the Analytics report, the Deals view, Smart Tables for advanced reporting and CRM auto-complete. Enterprise includes them too. The Claap MCP is in every plan, the free Basic plan included. AI fields draw on your workspace’s monthly AI credits.
See your own calls as a dashboard.
Book a demo and we will set up a view on your own calls and deals, ready for your next pipeline review.