Meeting analytics. Your calls hold the truth. Claap reveals it.
Conversation metrics and call scores for every meeting and every rep, read off the calls themselves. See the pattern, then coach the gap.
Activity
Buyer talk time
Share of each call the buyer speaks. More is better.
Mara K.47%
Léa P.52%
Sam M.44%
Jonas D.31%Team average 45%
Jonas D. · last 30 days
31%buyer talk time · team 45%
Calls under 30% 7 of 12
- GDPR
- SOC 2 Type II
- No training on your data
The gap to coach, across every rep.
- Team scorecard across your criteria, every rep on one screen.
- How each rating moved month by month.
- Every call counted, not the two a manager had time for.
Coaching
Team scorecard
D — Decision Criteria · by rep
Léa P.1.9
Sam M.2.6
Jonas D.3.0
Each call graded on the framework you sell with.
- Call scoring and AI coaching from Business.
- Every score sits beside the transcript line behind it.
- Different scorecards for AEs, SEs and CS.
Coaching
T — Timeline
2/5
“No rush on our side, maybe next year.”
Lea Fontaine · 08:55
Deals going quiet, flagged from the calls.
- Stalled deals and weak qualification surface early.
- Competitor mentions and objections tracked across calls.
- Risks and next steps written onto the deal.
Deals
Warnings · Dorsa
No call in 21 days
“Let’s pick this up after our board meeting.”
Last call · Sep 18
Analytics a sales manager can act on.
Coach with the moment, not the impression
Every metric and score links back to the call it came from, so a one-to-one starts from the exact minute that went wrong.
Compare a rep to the team
Talk time, longest monologue, patience and question rate per rep, each next to the team average.
Know what your best reps do differently
The criteria your top performers score high on become the playbook the rest of the team is coached against.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
FAQ: meeting analytics
What is meeting analytics?
Meeting analytics turns recorded calls into numbers you can compare: how much each rep talks versus listens, how many questions they ask, how long their monologues run, and how each call scores against your sales framework. Claap reads all of it off the transcript, with no manual tagging.
How does meeting analytics help teams improve performance?
It shows where to coach. Instead of a manager listening to a sample, every call is scored, the team view shows the criterion most reps miss, and each score links to the moment of the call, so feedback is about something that actually happened.
Which metrics matter most for sales conversations?
Start with talk and listen ratio, question rate, longest monologue and patience, which Claap reports per rep against the team average. Then add the criteria of your own framework, such as whether pain was quantified or the economic buyer named, scored on every call.
How is Claap different from other meeting analytics tools?
The analytics sit on the same record as the deal. Scores, risks and next steps are written from the call onto the deal, and from Business into HubSpot, Salesforce, Pipedrive or Attio, so coaching and pipeline review read the same data.
Which plans include call scoring and coaching?
Business and Enterprise. Pro captures calls and runs Claap AI on each meeting but does not include call scoring, AI coaching or CRM auto-fill. Enterprise adds deal forecasting, account scoring and contact insights.
See your team’s calls as numbers.
A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.