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Meeting Analytics
Your calls hold the truth. Claap reveals it.

With AI-powered data for every meeting and team member, uncover patterns, coach at scale, and drive smarter conversations. Real-time metrics that actually move the needle—and help your team sell better.

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Trusted by 1,000+ high-growth companies to drive sales excellence

Turn Meeting Data into Revenue Impact.

Relying on gut feel to coach your team? Still flying blind in customer conversations? Frustrated by not knowing why top performers outshine others? Claap’s Meeting Analytics gives you the full picture—lead with data, not assumptions.

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Complete Activity Visibility

Get instant clarity on meeting volumes, duration, and team performance with powerful dashboards that reveal who's excelling—and why.

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Interaction Intelligence

Decode the science of successful conversations with AI-powered metrics that track talk time, questions, patience, and engagement patterns.

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Automated Coaching

Transform data into improvement with personalized, AI-generated advice that helps every team member level up after each call.

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How it works?

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team activity on crystal-clear dashboards

  1. Monitor essential metrics like meeting volume, duration, and frequency
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  2. Compare individual performance against team averages
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  3. Spot trends over time with visual analytics
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  4. Filter by rep, team, time period, or any custom parameter
Sales_coaching

Decode winning interaction patterns

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  1. ‍Track key metrics for every call: talk-to-listen ratio, patience & question rate, longest monologues & customer stories, interactivity score
  1. Use color-coded "Smart Columns" to immediately spot issues or excellence. Claap scores each meeting across key behaviors to pinpoint what works (and what doesn’t)
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Transform analytics into improvement

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60 seconds
  1. Get AI-generated coaching advice tailored to each conversation
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  2. Focus on key areas: qualification, discovery, objection handling, and more
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  3. Implement best practices identified from your top performers
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  4. Create a continuous improvement loop with each customer interaction

Main Reasons SALES teams like Claap for meeting analytics

Sales managers
Sales Reps
Revops
Sales leaders

Turn data into coaching gold.

  1. Spot areas of improvement or best practices instantly with visual benchmarks and real data.
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  2. Compare team performance and identify what makes top reps win.
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  3. Coach with facts, not hunches—scale what works across the team.
AI Coaching

Know your game. Crush your targets.

  1. See how you stack up against top closers in real-time.
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  2. Get instant, personalized feedback after every call.
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  3. Know your strengths, fix your gaps, and close more deals.
Conversations insights

Pipeline clarity. Revenue predictability.

  1. Track rep activity and spot trends across deals and stages.
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  2. Connect call patterns to revenue and forecast with confidence.
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  3. Align team actions to outcomes and drive what truly matters.
Speaker insights

Build a data-driven revenue machine.

  1. Uncover team patterns and systemic coaching opportunities.
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  2. Scale proven talk tracks and repeat what works best.
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  3. Make smarter decisions with real, data-backed insights.
Conversations insights
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Claap? It's sick.

James Gibson

General Manager

We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.

Barbara Bergeaud

COO

I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.

Alejandro Salinas

Sr Account Executive

I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.

Unlock the Full Power of Your Conversations

Turn meeting data into a quota-crushing sales routine.

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Bring the voice of the customer into your daily tools.

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FAQ: Understanding Meeting Analytics

What is meeting analytics?

Meeting analytics transforms your conversations into actionable intelligence by measuring and analyzing key interaction metrics.

Unlike traditional call recording that just captures content, Claap's analytics platform:

  • Quantifies interaction patterns like talk-to-listen ratios
  • Identifies engagement levels and question effectiveness
  • Benchmarks performance against your top performers
  • Delivers personalized coaching based on data patterns

The result is a complete intelligence layer that shows not just what was said, but how effectively the conversation drove toward business outcomes.

How does meeting analytics help teams improve performance?

Meeting analytics drives performance improvement through three key mechanisms:

  1. Visibility: Provides complete transparency into what's actually happening in customer conversations, not what reps think is happening
  2. Benchmarking: Identifies exactly what top performers do differently through data, not subjective opinions
  3. Guidance: Delivers personalized, data-backed coaching suggestions that create a continuous improvement loop after every call

Teams using Claap's meeting analytics typically see:

  • 2x reduction in ramp time for new hires
  • 50% improvement in conversion rates of their pipeline
  • 30% increase in coaching effectiveness and sales cycle speed.

Which metrics matter most for sales conversations?

The most impactful metrics vary by sales model, but our analytics platform tracks these proven performance indicators:

Engagement Metrics:

  • Talk-to-listen ratio (% speaking time)
  • Longest monologue (target: under 2 minutes)
  • Question rate (# questions per hour)

Interaction Quality:

  • Patience score (how long you wait before responding)
  • Longest customer story (indicator of engagement - if you let customer speak long enough)
  • Interactivity score (frequency of conversation exchanges)

Activity Metrics:

  • Meeting volume and frequency
  • Average call duration
  • Time spent in meetings weekly

Our platform helps you understand which metrics correlate most directly with your success patterns.

How is Claap different from other meeting analytics tools?

Claap stands apart from competitors with:

  1. Intelligent benchmarking - We don't just show metrics; we compare them against your actual top performers
  2. Actionable visualization - Color-coded indicators immediately show where to focus, not just raw numbers
  3. Personalized coaching - Get tailored advice after every call, not generic best practices
  4. Seamless ecosystem - Meeting analytics integrated with our complete suite of meeting tools, not a standalone solution

Plus, our platform is designed to be intuitive and actionable for everyone—from sales reps to executives—without requiring data science expertise.