lemlist

How does it work?

From Claap to lemlist

‍Claap captures and transcribes every sales conversation across the full cycle (outbound, discovery, closing). That intelligence feeds directly into lemlist Enrichment Agents, so every message is automatically tailored to what was actually said in previous discussions.

• Connect lemlist Enrichment Agents to Claap in one click, directly inside your sequences
• Use a prompt to ask the agent to retrieve insights from past calls and write tailored messages
• Each prospect gets a message written from their full call history, delivered on email, LinkedIn, WhatsApp or SMS

From lemlist to Claap

‍Every outbound call made through lemlist VoIP flows back into Claap automatically, giving you a centralized, structured view of every sales conversation for coaching and continuous improvement.

• lemlist automatically pushes every outbound call to Claap
• Each call syncs with its recording, transcript and AI summary
• Claap scores calls and extracts key insights: outcome, engagement, objections, tech stack, pain points
• Review, comment and share calls just like any recorded meeting

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From Claap to lemlist. Turn every conversation into personalized outbound.

Every sequence, every channel, written from what the prospect actually said on a real call.

What Claap surfaces for lemlist

• Pain points mentioned in calls → Personalized icebreakers and problem statements
• Goals and priorities → Value propositions tailored to each prospect
• Objections raised → Proactive objection handling in follow-ups
• Competitor mentions → Competitive positioning per prospect
• Feature interest and product feedback → Product-led upsell and cross-sell sequences
• Timing signals (callbacks, review windows) → Sequences that fire at the right moment
• Key contacts mentioned → Multi-threaded outreach to full buying committee
• Deal stage and activity timeline → Right message at the right stage

Four plays it unlocks

1. Cold call follow-ups that actually follow up. 95% of cold calls don't close on the spot, but Claap captures the pain point, objection and timing signal from each one. lemlist fires a follow-up that references exactly what was said, not “great chatting with you.”

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2. Post-demo sequences at scale. When reps run several demos a day, follow-up quality drops first. Claap captures the demo, lemlist writes the follow-up: the prospect who said “onboarding takes 3 months” gets an email about onboarding; the one comparing you with a competitor gets positioning against that competitor.

3. Close-lost reactivation. Skip the generic “checking in” emails to your CRM graveyard and address the original objection by name. lemlist, fed by Claap: “Last time we spoke, budget was the blocker. Since then your team has doubled. The math looks different now.”

4. Cross-sell from customer calls. A customer tells their CSM they spend hours building reports; Claap flags it as an upsell signal. lemlist fires a targeted nurture for the analytics add-on that references exactly what the customer said, so no one had to remember.

From lemlist to Claap. Capture every call. Coach every rep.

lemlist pushes every outbound call you make into Claap, where it's transcribed, scored and structured. Your reps get coaching, your CRM gets cleaner data, your managers get visibility without listening to hundreds of hours of recordings.

What you get

Coach without listening to every call. Quickly spot strong and weak calls with AI-based scoring and insights, no more clicking through hundreds of recordings.

Get visibility between calls, not just outcomes. See engagement level, hooks used, objections raised, and call results at a glance.

Enrich your CRM automatically. Extract critical data like current stack, renewal dates, or pain points and update CRM fields at the contact or lead level.

Build smarter workflows. Use enriched CRM data to automate follow-ups, handoffs, or prioritization for SDRs.

Create a single conversation hub. Keep phone calls, video meetings, and screen recordings in one searchable workspace.

Who it's for

🎯 Sales. Scan all your calls at a glance to find key insights, update your CRM in one click, and automatically generate follow-up emails.

📊 RevOps & Sales Ops. Maintain clean, reliable CRM data without manual note-taking or inaccurate summaries.

🔍 Sales managers. Train your SDRs more effectively, review cold calls faster, and build a library of top-performing calls. Instantly identify coaching opportunities and focus on what truly drives performance.