AI Fields: turn every call into structured data
AI fields (the evolution of Insights) let you add AI-generated columns to any meeting or deal view. Write a prompt, get a structured value — a rating, a status, a text — across every call. Test it, generate it across the view, auto-run it on new calls, sync it to your CRM, and pull the whole enriched view into your AI.
Claap already gives you the transcript, the summary and AI answers on every call. But the questions that actually move a deal are yours: did this call clear the budget bar? What objection came up? Is there a real next step? A generic summary won't answer those the same way across 200 calls — and turning raw AI loose on transcripts gets you an answer that sounds right and is often wrong.
🤖 Build any AI field, on any view
AI fields — the evolution of Insights — let you add an AI-generated column to any meeting or deal view. Write a prompt once, and Claap runs it against every recording in the view and returns a structured value: a rating, a status, a short text, whatever you need.
What you can do:
- Start from a template or from scratch. Pick a ready-made field or write your own, then set its icon, name, type and prompt.
- Score on your framework, not a black box. Build MEDDIC, SPICED or your own scorecard as fields — rating + gap + proof — and see exactly why each call got its score.
- Extract the signal you care about. Objection, next step, champion, competitor mentioned, sentiment — one field per signal, across the whole view.
✨ Test it, generate it, auto-run it
What's new:
- Test before you run. Preview a field's output on a few records and tune the prompt until it's right.
- Generate across the view. Run a field on every row, or only the empty ones, in one click.
- Auto-run on new calls. Turn it on and every new recording in the view gets the field filled automatically.
- Share across your workspace. Publish a field so the whole team scores calls the same way.
📊 Sync to your CRM, and pull the whole view into your AI
Map any AI field to a HubSpot or Salesforce property, and let auto-run keep your CRM updated after every call — no manual admin. And because your fields are structured and sourced, you can pull the entire enriched view through Claap's MCP into Claude or any agent.
That's the difference between a plausible answer and a precise one. Instead of turning raw transcripts loose on your AI — where the error risk multiplies with every call — your agent reasons over clean, sourced fields (rating, gap, proof), so cross-call analysis actually holds up.
💡 Pro tip — build one "deal risk" field with a rating and a one-line reason, turn on auto-run, then ask Claude to list every deal rated high-risk this week. Grounded, in seconds.
AI fields are live today on Pro and Business. Open any meeting or deal view, add a column, and pick AI field to start.
