How Ronspot Boosted Deal Value by 26% with Claap’s AI-Powered Insights
RonSpot's Key Results
✅ 26% increase in deal value
✅ Improved demo conversion rates by 33%
✅ Emotional ICP insights driving sharper messaging
How RonSpot Uses Claap
The Challenge
By 2023, Ronspot’s sales function was evolving. After years of organic growth, the company began implementing more structured processes—introducing HubSpot, refining scripts, and training teams.
But as Claire - Chief Marketing Officer - explained:
We had no way, particularly with lots of different languages, of understanding how the script was working or what was landing with customers. It was all manual notes, so we couldn’t see what was happening across the organization.
This created two core issues:
- Lack of visibility into how sales conversations varied across markets.
- Limited insights into their Ideal Customer Profile (ICP)—particularly the real motivations behind purchasing decisions.
Claire, CMOand Niall, CGO began testing tools that could automate note-taking and deliver better visibility into conversations. After cycling through multiple platforms, they landed on Claap.
The Solution
Ronspot adopted Claap to record, transcribe, and extract actionable insights from every sales call. The rollout was fast and intuitive—even across a multilingual sales team:
Trying to roll out any technology internally is never that easy. But with Claap, the team found it so intuitive, they just started using it immediately.
Key features that proved valuable:
- Chrome integration made capturing calls seamless.
- AI-generated insights helped the team understand what messaging resonated most.
- Searchable transcripts and video context allowed Claire to drill into emotional language and body language cues from prospects.
The Results: More Revenue through better ACV and CVR
With Claap’s AI doing the heavy lifting, Ronspot saw measurable improvements:
📈 +26% Increase in Deal Value
Claire and Niall focused on refining scripts to better communicate value to enterprise clients. Claap allowed them to track whether those scripts were used—and how they landed:
We’ve increased the share of value captured from 26% to 35% of our target deals. That’s a big jump—and Claap gave us the visibility to know what was working.
🤝 Higher Demo Conversion Rates: +33%
By monitoring consistency across reps and aligning on the most effective sales stories, the team saw a clear improvement in conversions:
We’re averaging around a 33% demo conversion rate,” Claire shared. “That’s really improved since using Claap, because we can make sure the right messaging is landing and coach the team better.
💡 A Breakthrough in ICP Understanding
One of the biggest revelations came not from rational pain points—but emotional ones.
Facility managers kept using words like ‘chaos’ and ‘embarrassment’. We realized the real problem was emotional—they didn’t want to look bad when their office was empty and leadership walked by.
This emotional insight reshaped Ronspot’s messaging and campaign copy. Instead of leading with cost savings or employee experience, they spoke directly to the hidden anxieties of their buyers.
What's next? Map insights at scale
Despite their success, Claire sees even more potential:
We’re just scratching the surface. I want to get better at searching for key moments, like quotes and objections, and start using Claap’s analytics to map insights at scale.
With features like channel-level insights, aggregated views, and deep CRM integration, Claap is becoming a cornerstone of Ronspot’s GTM learning engine.
One Word to Describe Claap?
Insightful. That’s my word.