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Claapby lemlist

Notice anything? Claap has a new look. Here’s why, from our CEO.

Turn your sales conversations into trusted data for your AI agents.

Claap captures every call, meeting and email and turns what was said into CRM fields, call scores and deal forecasts. Written to your CRM on its own, and open to Claude and any agent you build.

Start for freeBook a demo

No credit card required.

Customer call · Revolut03:46
REC
Revenue team · RevolutRe: rollout plan & next stepsTo: Claap team · 10:42Captured by Claap
  • Zoom
  • Google Meet
  • Microsoft Teams
  • Gmail
  • +12
Trusted context
MeetingDealCompany
Deal updatedSynced to CRM

Next steps and blockers written automatically

Qualification scoredMEDDPICC · every call
6/7

Every criterion scored from the conversation

Agent brief readyClaap MCP

Risk summary delivered to Claude and Slack

Claap plugs into your conversations and into your revenue stack: calls on Zoom, Google Meet and Microsoft Teams and the emails around them go in one side, and CRM fields, per-rep scorecards and AI agents on MCP come out the other.
  1. Capture: calls on Zoom, Google Meet and Microsoft Teams, and the emails around them.
  2. Deals: next steps and blockers written back to Salesforce and HubSpot.
  3. Scorecards: every rep scored on every call, against your own framework.
  4. Claap AI: agents that read the conversations through MCP, in Claude and Slack.

Trusted by revenue teams at

  • Revolut
  • Infopro Digital
  • Skello
  • Qonto
  • Dash0
  • TransferRoom
  • VIKTOR
  • Relesys
  • Le Wagon
  • Talentia Software
  • Payrails
  • Pandektes

10,000+ sales reps run their deals on Claap.

G2480+ reviews on G2
  • EU hosting
  • SOC 2 Type II
  • GDPR
  • No training on your data
G2 Leader, Mid-Market, Spring 2026G2 High Performer, Summer 2026
How it works
Capture

Capture every sales conversation

  • Record from your desktop without a bot, or add a visible bot if your team prefers.
  • Capture in-person meetings from the mobile app.
  • Bring dialer calls and emails into the same deal timeline.
Learn more
Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
Title
Owner
Source
Date
Channel
Labels
Type
Visser & Co · Discovery
Sam M.
Online
Today
Sales meetings
Discovery
meeting
Northwind · Security review
Léa P.
Online
Today
Sales meetings
Negotiation
meeting
Aurelia Pharma · On-site visit
Sam M.
In person
Yesterday
Field sales
Demo
meeting
Halden Group · Renewal call
Jonas D.
Phone
Yesterday
Customer Success
Check-in
meeting
Brackman & Voss · CFO demo
Léa P.
Online
Yesterday
Sales meetings
Demo
clip
Meridian Care · Discovery
Mara K.
Online
2 days ago
Sales meetings
Discovery
meeting
Kessler Retail · Pricing call
Sam M.
Online
2 days ago
Sales meetings
Negotiation
meeting
Otava Systems · Intro call
Jonas D.
Phone
3 days ago
Sales meetings
Qualification
meeting
Lindqvist Media · Follow-up
Mara K.
Email
3 days ago
Sales meetings
Discovery
meeting
Aurelia Pharma · Legal review
Sam M.
Online
4 days ago
Sales meetings
Negotiation
meeting

Visser & Co · DiscoveryRecording

SamAnnekePieter

No bot joined the call

CRM automation

It writes itself into your CRM.

  • Custom objects and fields, not just a summary dumped in a note.
  • Auto-classified by meeting type: Discovery, Demo, Negotiation.
  • You keep control of what syncs and when.
Learn more
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Deal
Deal owner
Stage
Amount
Next stepAI
ObjectionsAI
Decision dateAI
BBrackman & VossBrackman
Negotiation
€150,000
Second demo for the CFO
Rollout
29 Sep
KKessler RetailKessler
Closed Won
€125,000
Kick-off with the enablement lead
Pricing
14 Aug
NNorthwind LogisticsNorthwind
Proposal
€120,000
Send the DPA to legal
SecurityDPA
12 Sep
MMeridian CareMeridian
Negotiation
€110,000
Map the current tooling
Timing
4 Oct
OOtava SystemsOtava
Negotiation
€98,000
Agree the pilot scope
Pricing
30 Sep
AAurelia PharmaAurelia
Qualification
€95,000
Loop in the RevOps lead
ProcurementTiming
1 Nov
VVisser & CoVisser
Proposal
€88,400
Security review, then pricing
PricingSeat count
24 Sep
HHalden GroupHalden
Discovery
€74,200
Confirm the renewal owner
Budget
Not set
LLindqvist MediaLindqvist
Discovery
€66,400
Share the security pack
Security
14 Oct

Deal · Visser & Co

8properties writtenSynced to CRM

Next stepAI

Security review, then pricing

Economic buyerAI

Anneke Visser · CFO

Written to HubSpot+6 more

Coaching & forecast

Score on your methodology, not a generic template.

  • MEDDIC, MEDDPICC, BANT and SPICED ship ready to edit, or write your own criteria.
  • Different scorecards for AEs, SEs, and CS.
  • Risks and next steps land on the deal record the minute the call ends.
Learn more
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Amount ↓ ×+
Deal
Deal owner
Stage
Amount
M · Metrics
E · Economic Buyer
D · Decision Criteria
BBrackman & VossBrackman
Negotiation
€150,000
5/5
4/5
4/5
KKessler RetailKessler
Closed Won
€125,000
5/5
5/5
4/5
NNorthwind LogisticsNorthwind
Proposal
€120,000
4/5
4/5
3/5
MMeridian CareMeridian
Negotiation
€110,000
5/5
4/5
5/5
OOtava SystemsOtava
Negotiation
€98,000
5/5
4/5
3/5
AAurelia PharmaAurelia
Qualification
€95,000
3/5
2/5
2/5
VVisser & CoVisser
Proposal
€88,400
4/5
3/5
3/5
HHalden GroupHalden
Discovery
€74,200
2/5
2/5
1/5
LLindqvist MediaLindqvist
Discovery
€66,400
3/5
1/5
2/5

Visser & Co · Discovery

P · Pain2/5

“It’s fine for now, we just wish it were quicker.”

Transcript · 14:22 AI

Pain · last 30 days

Sam M.4.4

Léa P.4.1

Jonas D.3.2

AI agents

Activate your AI agents.

  • Run it from Claude or ChatGPT through the Claap MCP connector.
  • Or wire it through Zapier, Make, n8n or a webhook.
  • Deliver to Slack, your CRM, a deck, a dashboard or your CMS.
Learn more
Agents
👤My agents🔍Discover+

🎭Ramp Trainer

Turns closed deals into voice roleplays where an AI plays the buyers your reps will meet.

▤ 6 fieldsInstall

📊Win/Loss Analyzer

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

▤ 8 fieldsInstall

🤝Sales → CS Handover

A one-page handover per closed deal: stakeholders, commitments, success criteria, risks.

▤ 9 fieldsInstall

🗂️Sales Deck Builder

A branded, prospect-specific deck, pulling pains, quotes and pricing context from the calls.

▤ 5 fieldsInstall

💬Objection Dashboard Builder

Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights.

▤ 3 fieldsInstall

📣Sales Meetings Daily Recap

A Slack recap each morning of yesterday's calls, with objections and competitor mentions.

▤ 4 fieldsInstall

🛡️Battlecard Generator

Competitor battlecards grounded in real prospect quotes and checked against your docs.

▤ 5 fieldsInstall

🏆Customer Story Writer

A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.

▤ 7 fieldsInstall

🚀Customer Onboarding Deck Builder

Persona-specific onboarding decks per closed-won deal, grounded in the CRM record.

▤ 6 fieldsInstall

Agent Gallery

Win/Loss Analyzer8 fieldsInstall

Prompt

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

A readout in SlackWeekly

By role

The same conversations, read four different ways.

Intelligence Layer

Use your context layer for your own AI use cases.

Claap structures Competition, Objection and Feature Request fields before your agents use them. They retrieve labeled fields instead of parsing raw transcripts, leaving less room for hallucinations.

1Captured2Structured by Claap3Activates
  • Call
  • Desktop
  • Mobile
  • Email
  • Claude
  • ChatGPT
  • Dust
  • n8n
  • Mistral AI
2 · Context layerStructured sales context on every meeting, deal, company and contact
Switch

Switch recorders. Keep your history.

Most teams joining us are replacing something expensive, fragile, or both. We handle the move end to end.

  • Bring your history over.

    We migrate transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari, so your history moves with you.

  • Built for regulated teams.

    EU hosting, GDPR, SOC 2 Type II, DPA on request. No training on your data. The requirements that block enterprise deals, handled.

  • Pay for how you actually work.

    Separate recorder and reviewer tiers, reassignable as your team changes. Fit high-turnover and mixed sales-plus-CS orgs without overpaying.

Customer stories

Teams already running on Claap.

  • Weglot

    10+ hrs

    back per rep, every week

    Give every sales rep their week back.

    Read the story
  • Evaneos

    3 hrs

    saved per AM, per week

    Less admin after every account review, and churn risk visible earlier.

    Read the story
  • Ronspot

    26%

    higher deal value

    Signals extracted from calls turned into more valuable deals.

    Read the story
Also running on ClaapWeglotJoinSkeddaScorePlayChance
All customer stories
  • Skello
    Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
    Vlad Coman

    Vlad Coman

    RevOps

  • WP SEO AI
    The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.
    Pontus Bäckman

    Pontus Bäckman

    Head of RevOps

  • Infopro Digital
    For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.
    David Bonneau

    David Bonneau

    Site director

Frequently asked questions

How fast can I get started?

About 15 minutes for you and your team. Start on the free plan, no sales call needed. Want a guided tour instead? Book a demo, and we'll set you up live.

What does Claap actually do?

It records your calls, meetings and emails, then reads them: qualification fields, risks, next steps and a score against your methodology. Those land in your CRM on their own, and the same data is open to Claude and any agent you build.

How many languages does transcription support?

99. Multilingual teams get the same quality of transcript, scoring and CRM fields as an English-speaking one.

Do I need a bot in my meetings?

No. Claap records Zoom, Google Meet and Microsoft Teams without joining as a participant, so nothing changes about how your calls feel. If your team prefers a visible bot, that is available on every plan too.

What kind of companies use Claap?

Revenue teams, from startups to enterprises: Qonto, Figures, Uberall, Revolut, Qogita, Surfe and ScorePlay among them. More than 10,000 sales reps run their deals on Claap.

Is Claap secure?

EU hosting, GDPR, SOC 2 Type II, and a DPA on request. Your data is never used to train models.

How much does Claap cost?

Basic is free. Pro is €24 per user per month billed annually, or €30 monthly. Business is €48 annually, or €60 monthly. Enterprise is custom.

See it on your own pipeline.

A 30-minute demo on your real deals. Replacing another platform? Ask how we migrate your history.

Start for freeBook a demo