The sales enablement tool that clones your best reps
See what your best reps do on their calls, find where the rest of the team falls short, and turn the winning calls into training.
Deals scored
48
+12%
Global rating
4.1
+0.4
Criteria covered
78%
+8 pts
Calls analysed
126
this month
Reps below bar
2
of 9
MEDDPICC coverage, by criterion
Share of scored deals where the criterion was actually established.
- Metrics88%
- Champion74%
- Decision criteria61%
- Economic buyer52%
- Pain38%
Bar to clear: 70%
Weakest criterion · Pain
Team average 38% of deals
Mara K.2.4
Furthest behind, across 19 calls. She asks what the problem is and never asks what it costs, the same gap in 14 of them.
Reviewed
126 calls this month
Not the two a manager had time to listen to.
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
From the calls you already run to the training you need.
Record every call
Claap records the team's calls from the calendar, with or without a bot, so the evidence is every call, not a sample.
Score them on your method
From Business, each call is scored on the framework you run: MEDDIC, MEDDPICC, BANT, SPICED or your own.
Train on the gap
Find the criterion the team misses most, then share the calls where a top rep gets it right.
Find how your best reps handle it.
- Search inside every transcript from Pro.
- Global search across the workspace from Pro.
- Comments and mentions on every plan.
Visser & Co · DiscoveryDiscovery17 Sep · 32 min · Google Meet
- 13:58Sam M.How are you handling call notes today?
- 14:06Anneke V.Honestly, the reps write them up after. Some do, some do not.
- 14:22Anneke V.It’s fine for now, we just wish it were quicker.
- 14:41Sam M.When a deal slips, how long before anyone notices?
- 14:52Anneke V.The forecast call. So, worst case, a fortnight.
- 15:20Pieter B.Legal wants the DPA before any pilot, that is the blocker.
Search · “DPA”All sources
“Legal wants the DPA before any pilot.”
“Send the DPA and the sub-processor list together.”
“Our DPA template is non-negotiable, I am afraid.”
“Did the DPA ever come back signed?”
12 more across 412 calls and 1,908 emails
Speakers
Anneke V. 58%
Sam M. 31%
Pieter B. 11%
Every call scored, not just the ones reviewed.
- Call scoring and AI coaching from Business.
- MEDDIC, MEDDPICC, BANT and SPICED ship ready to edit.
- Custom scorecards for your own criteria.
Visser & Co · Discovery
P · Pain2/5
“It’s fine for now, we just wish it were quicker.”
Transcript · 14:22 AI
Pain · last 30 days
Sam M.4.4
Léa P.4.1
Jonas D.3.2
One scorecard per role, not one for everyone.
- AEs on qualification frameworks.
- SEs on technical fit and security questions.
- CS on adoption, risks and the renewal signal.
Sam M.Léa P.Sam M.Jonas D.Léa P.Mara K.Sam M.Jonas D.Mara K.Sam M.Scorecards in this workspace
AEPain · Economic buyer · Decision process · Next step
SETechnical fit · Objection handling · Proof plan
CSAdoption · Risk · Expansion signal · Sponsor
Same call, graded on the rubric for the seat the person is in.
Training built from real calls, not slides.
Training videos in one take
Record your screen and camera from the Chrome extension on every plan, then cut it by editing the transcript, from Pro.
A library of winning calls
Sort the best calls into channels by stage or topic, so a new rep hears a real discovery before running one.
Where the team already works
Post calls and clips to Slack, file them in Notion, or share a link. Nobody has to learn another tool.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Questions and answers
What is the advantage of using Claap over a specialized course authoring solution?
The content is already there. Claap records the calls your team runs, so the training material is how your best reps actually handle discovery, objections and pricing, and it updates itself as the market changes. Screen recordings cover the rest.
What is the difference between Claap and a learning management system?
A learning management system delivers courses and tracks completion. Claap works on the calls: it scores them on your framework from Business, shows where each rep falls short, and gives you the real calls to train on. Many teams use both.
Can I start using Claap for Free?
Yes. The Basic plan is free: 10 recordings per user and 300 transcription minutes in total. Call scoring and AI coaching come with Business, at €48 per user per month billed yearly.
Can I share training videos outside my organization?
Yes, with guests: 50 on Pro and Business, unlimited on Enterprise, none on Basic. From Pro you also control link settings and can keep videos private.
What are the best training videos?
Short ones built from real calls. One topic per video, such as a discovery opener or an answer to a pricing objection, taken from a call where a rep got it right, beats a long generic course.
Train the team on its own best calls.
A 30-minute demo on your real deals, with the scoring set up on your framework.