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Video selling

Video for sales from first touch to closed deal

Record a personal video to open the deal, then let Claap capture every sales call and turn it into follow-ups and CRM updates.

Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
01:05 / 04:12

Q4 dashboard walkthroughLéa P. · 4:12 · Screen + cam

Reply at 01:12

Can we get this view per region too?

Jonas D. · on the frame he is asking about

Léa replied with a video0:38

Seen byJonas, Mara, Sam

  • EU hosting
  • GDPR
  • SOC 2 Type II
  • No training on your data
How it works

One video before the call, everything after it.

Open with a video

Record your screen and your face from the Chrome extension, and send the link in your first email or LinkedIn message.

See who watched

Claap shows who watched the video, so you follow up first with the prospects who opened it.

Let Claap take the calls

When the meeting is booked, Claap records it and writes the notes, the follow-up and, from Business, the CRM fields.

Prospecting video

A personal video, ready to send in minutes.

  • Screen and cam recording on every plan.
  • Call-to-action buttons on the video from Business.
  • Trim it by editing the transcript, from Pro.
Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
01:05 / 04:12

Q4 dashboard walkthroughLéa P. · 4:12 · Screen + cam

Ready to share

Q4 dashboard walkthroughLink copied

Screen + cam4:12

Transcript and chaptersWritten

Watched by9 of 12 teammates

The calls that follow

Every discovery call comes back as sales notes.

  • Meeting bot for Zoom, Meet and Teams on every plan.
  • Summary templates, MEDDIC or your own, from Pro.
  • Recap email to attendees on every plan.
Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
08:14 / 32:07

Visser & Co · DiscoveryDiscovery17 Sep · 32 min · Google Meet

Summary AI

Anneke confirmed the budget is approved for 40 seats but would not commit to a date before legal has the DPA. Pieter raised the security review as the only hard blocker. Pricing came up twice, both times against the seat count rather than the total.

Next steps AI

  • Send the security pack to Pieter before Friday.
  • Confirm the seat count with Anneke.
  • Book the legal review for the week of the 23rd.

Notes · MEDDIC template

Visser & Co · DiscoverySynced to HubSpot

Metrics40 seats · €45k approved

Economic buyerAnneke Visser · CFO

Decision processSecurity, then legal

Identified painNotes missing from the CRM

ChampionPieter · Sales Ops

CRM

The deal updates itself after each call.

  • HubSpot, Salesforce, Pipedrive and Attio from Business.
  • CRM auto-enrichment and AI-written emails from Business.
  • Highlights to Slack and Notion on every plan.
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Deal
Deal owner
Stage
Amount
Next stepAI
ObjectionsAI
Decision dateAI
BBrackman & VossBrackman
Negotiation
€150,000
Second demo for the CFO
Rollout
29 Sep
KKessler RetailKessler
Closed Won
€125,000
Kick-off with the enablement lead
Pricing
14 Aug
NNorthwind LogisticsNorthwind
Proposal
€120,000
Send the DPA to legal
SecurityDPA
12 Sep
MMeridian CareMeridian
Negotiation
€110,000
Map the current tooling
Timing
4 Oct
OOtava SystemsOtava
Negotiation
€98,000
Agree the pilot scope
Pricing
30 Sep
AAurelia PharmaAurelia
Qualification
€95,000
Loop in the RevOps lead
ProcurementTiming
1 Nov
VVisser & CoVisser
Proposal
€88,400
Security review, then pricing
PricingSeat count
24 Sep
HHalden GroupHalden
Discovery
€74,200
Confirm the renewal owner
Budget
Not set
LLindqvist MediaLindqvist
Discovery
€66,400
Share the security pack
Security
14 Oct

Deal · Visser & Co

8properties writtenSynced to CRM

Next stepAI

Security review, then pricing

Economic buyerAI

Anneke Visser · CFO

Written to HubSpot+6 more

Sales video library

The team reuses the videos that worked.

  • Unlimited teams and channels from Pro.
  • Private channels and private videos from Pro.
  • Search inside every transcript from Pro.
Folders
4:12

Q4 dashboard walkthrough

Léa P. · 14 views

2:36

New pricing page, first look

Jonas D. · 9 views

1:58

How to log a call in HubSpot

Mara K. · 21 views

3:05

Territory changes for Q1

Sam M. · 12 views

5:20

Demo script, updated

Léa P. · 17 views

1:14

Weekly numbers

Jonas D. · 8 views

Channel settings

# LeadershipPrivate

Members6 people

Public linksOff

Recordings6 videos

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

Questions and answers

What are the recording limits?

Basic is free: 10 recordings per user, 300 minutes in total and 3 uploads. Pro, at €24 per user per month billed yearly, gives unlimited recordings, 1,000 minutes a month and 10 uploads a month. Business, at €48, gives unlimited minutes and 50 uploads a month. Recordings are kept 3 months on Basic, 2 years on Pro and 3 years on Business.

What are the system requirements to record with Claap?

To record your screen or camera, use the Chrome extension on every plan or the Mac desktop app from Pro. Meetings on Zoom, Google Meet and Microsoft Teams record through the meeting bot once your calendar is connected, and in-person meetings from the mobile app.

What capabilities does Claap offer for remote sales executives?

Every call comes back with a transcript, a summary and next steps. From Pro you get summary templates and 99-language transcription. From Business, Claap fills your CRM fields, drafts follow-up emails and scores calls for coaching, so a remote manager can review a deal without sitting in on it.

Who will see my screen record?

Whoever you share it with. From Pro you can make a video private, file it in a private channel and change the link settings, so a prospect video and an internal deal review do not have the same audience.

Can I record Google Meets?

Yes. Connect your calendar and the meeting bot records Google Meet, Zoom and Microsoft Teams on every plan. To record without a bot, use the Chrome extension.

Can I get an audio transcript of my video?

Yes, every recording is transcribed. From Pro the transcript covers 99 languages and you can search, comment and edit it. Transcripts do not consume AI credits.

Send your first sales video today.

Start free with the Chrome extension, or book a 30-minute demo on your own pipeline.