The 5 BEST Deal Intelligence Tools to Accelerate Sales Growth in 2024

Picture this: days wasted on inefficient prospecting, opportunities missed due to lack of real-time data, and deals lost to competitors who are better informed and more agile. It’s a common scenario that many face by not leveraging the right technologies.

That’s where Deal Intelligence tools step in, offering not just a lifeline but a jetpack for your sales efforts.

Deal Intelligence tools are revolutionizing the game by harnessing data-driven insights to boost sales strategies and refine client interactions. For those aiming to dominate in 2024, understanding the power of these tools is crucial.

Yet, many sales teams continue to struggle without them. In this article, we’ll explore the top five tools that are setting the standard for sales success in 2024. Get ready to meet your new digital sales team.

What is Deal Intelligence?

Tl;dr: deal intelligence empowers businesses to make informed decisions that drive revenue growth and enhance customer relationships.

Deal Intelligence refers to the strategic use of technology and data analytics to enhance sales processes. 

It involves gathering, analyzing, and leveraging data from various sources to gain deep insights into customer behavior, market trends, and competitive dynamics. This intelligence supports sales teams by providing actionable information that can be used to prioritize leads, tailor sales pitches, and close deals more effectively. 

By using deal intelligence tools, organizations can optimize their sales strategies, improve decision-making, and increase the efficiency and effectiveness of their sales efforts. 

What are the Main Benefits of Deal Intelligence?

Deal Tracking

Deal intelligence enhances deal tracking by integrating data from diverse sources, providing a comprehensive, real-time view of each deal, and enabling predictive analytics that forecasts deal outcomes. These capabilities improve efficiency, prioritize efforts based on potential success, and facilitate better collaboration among team members, all of which drive more effective and strategic decision-making in sales processes.

Enhanced Decision Making

Deal intelligence tools provide comprehensive insights by analyzing data from multiple sources, enabling sales teams to make informed decisions based on real-time market trends, customer needs, and competitive information.

Increased Sales Efficiency

By automating data collection and analysis, these tools help streamline the sales process. Salespeople can quickly identify and focus on high-potential leads and opportunities, reducing time wasted on unproductive prospects.

Improved Sales Effectiveness

Deal intelligence aids in crafting tailored approaches for different customers, enhancing the personalization of pitches and communications. This targeted strategy significantly improves the chances of closing deals by addressing specific customer pain points and preferences.

Competitive Advantage

Access to detailed market and competitor analysis gives companies using deal intelligence a leg up over competitors. It allows them to anticipate market shifts, adapt strategies accordingly, and seize opportunities faster than others in the industry.

Best Sales Call Option: Claap

Five years ago, the concept of inside vs outside sales was totally unknown. Now, most selling is done online in calls. This has opened up a powerful part of deal intelligence - conversation intelligence. 

Tracking what happens in sales calls is the fastest way to improve your win rate, shorten your sales pipeline, and automate post-meeting admin. Claap allows you to record all your meetings, summarize them with AI, and create an all-in-one video workspace.

What is Claap?

Claap is a conversation intelligence tool that captures and analyzes customer interactions across various video platforms to provide actionable insights. From intelligent meeting recording to AI-powered screen recording, Claap is designed to be your one-stop hub for all things video so all your sales interactions can be recorded, tracked, and followed up on in just a few clicks.

Pros

Let's take a closer look at some of Claap's standout features that make it the best conversation intelligence tool:

• Meeting Recording: Claap integrates meeting recording, which is a step ahead of Veed. This feature is particularly beneficial for teams that rely on people in different time zones but still like to sync live.
• Advanced Collaboration: Claap excels in enabling advanced collaboration among team members, providing tools that facilitate a more interactive and engaging meeting experience compared to Veed. This includes speaker recognition, video annotation, threads, polls, and more.
• Video Wiki: Claap’s intelligent search module turns your library of videos into a brain for your business. You can find anything you’ve ever seen, said, or heard in any meeting in an instant.

• Video & Screen Recording: Claap seamlessly integrates video recordings with transcripts and summaries, providing a richer meeting documentation experience. This combination of video and text ensures you have multiple avenues to access and understand your meeting content.
• AI-Powered Summaries: Claap's AI summaries are not mere recaps; they provide context and highlight key points, allowing you to quickly grasp the essence of your meetings without sifting through lengthy notes.
• Competitive Pricing: Claap's pricing structure is designed to be competitive, ensuring that businesses of all sizes can access its powerful features without straining their budgets.
• Customization: The ability to customize transcripts gives you the freedom to structure your meeting documentation in a way that aligns with your specific needs and workflow.

Cons

• Compatibility: the desktop app is currently only available on Mac. Windows is on the way.
• Sentiment Analysis: Compared to high level enterprise products, Claap is missing some of the top tier features like sentiment analysis and tone suggestions. This is reflected in the price however.

Pricing

Cost-effectiveness is a significant factor when considering Veed alternatives, and Claap doesn't disappoint. 

A Basic Recorder plan is as cheap as $8 per seat per month when you pay yearly. This level comes with unlimited video recordings, however they are capped at 30 minutes per video. 

If you want something more powerful, the Power Recorder option is as cheap as $24 per seat per month and comes with unlimited everything. An Enterprise plan is also available for businesses that need CRM integrations, advanced privacy, SSO, API, and more.

Claap’s free plan

• 10 minutes per user
• 10 minutes per video
• Maximum 20 recorders per space
• Chrome extension and Desktop app
• Video annotations
• Notion and Slack integrations

Best Hubspot Native Option: Clearbit

When it comes to deal intelligence, Clearbit is a name you’ll hear a lot. Their powerful tool is able to process data from numerous inbound tools, organize workflows, prioritize winning deals, and rally sales teams to focus on the highest probably wins.

Having introduced AI into their product, they’re now the first Hubspot native data provider to enrich your leads with unique patterns that reveal buy intent.

What is Clearbit?

Clearbit stands out as a premier deal intelligence platform, empowering sales teams by providing in-depth insights into customer behaviors and needs, thus refining sales tactics and strategies. It seamlessly integrates with existing CRM systems through its robust suite of APIs, offering real-time data enrichment and customer identification to enhance the effectiveness of deal tracking and lead prioritization.

Pros

• Real-Time Data Enrichment: Clearbit continuously updates its data, providing sales teams with the most current information about their prospects and customers. This helps in making timely and informed decisions.
• Comprehensive Lead Scoring: The platform uses advanced algorithms to score leads based on their likelihood to convert. This feature enables sales teams to prioritize their efforts on the most promising leads, optimizing their sales funnel.
• Seamless CRM Integration: Clearbit integrates smoothly with popular CRM systems, ensuring that all customer data is automatically updated and accessible within the sales team's existing workflow. This reduces manual data entry and potential errors.
• Advanced Segmentation and Targeting: The tool allows users to segment their audience based on a variety of criteria, such as industry, company size, and technology use. This targeted approach enhances the effectiveness of sales campaigns and personalized outreach.
• Market and Competitor Insights: Clearbit provides valuable insights into market trends and competitor activities, allowing sales teams to adapt their strategies in response to the evolving business landscape and stay ahead of the competition.

‍

Cons

• Expensive: While Clearbit’s advanced features make it a powerful tool, pricing starts at around $12,000 annually for its basic plans.
• Not made for small companies: Clearbit’s steep price and enterprise-focused features mean it may be a few layers too complex for small teams that want to stay agile with more control over automations.
• Information not 100% accurate: Some customers report having to update information manually.

Pricing

Clearbit does not publish their prices publicly but based on public information, their plans start anywhere from $12,000-$20,000 a year.

Best Free Option: Factors.ai

If you’re looking for a great free deal intelligence tool, we recommend trying out factors.ai, notable for its free access tier that offers powerful analytics capabilities. This platform leverages AI to deliver insightful marketing data and recommendations, making it an invaluable tool for businesses seeking to enhance their sales strategies without initial investment.

What is Factors.ai?

Factors.ai is a marketing analytics platform designed to provide insights and data-driven recommendations to enhance marketing efforts across various channels. 

It utilizes AI and machine learning to analyze customer interactions, campaign performance, and website traffic, helping marketers optimize their strategies and improve ROI. 

The platform also features integration capabilities with other marketing tools and systems, enabling a comprehensive view of marketing data and facilitating easier decision-making based on robust analytics.

Pros

• AI-driven Insights Across the Funnel: Factors.ai excels in delivering AI-generated insights that cover the entire marketing funnel, from initial customer awareness to the final purchase. This holistic view helps businesses understand customer journeys in greater depth and pinpoint exactly where improvements are needed.
• Unified Data Platform: Unlike many tools that require multiple integrations for a complete view, Factors.ai consolidates data from various marketing platforms into one unified platform. This integration simplifies analysis and enhances the accuracy of insights, making it easier to execute data-driven marketing strategies.
• Real-time Data Processing: Factors.ai processes data in real-time, offering immediate feedback on marketing campaigns and customer interactions. This enables marketers to quickly adjust tactics in response to customer behaviors and market conditions, potentially increasing campaign effectiveness.
• Customizable AI Models: The platform allows businesses to customize AI models based on their specific marketing goals and data types. This flexibility ensures that the insights generated are highly relevant and actionable, tailored specifically to the needs of the business.

‍

Cons

• No Sales CRM Integration: Currently, Factors.ai is heavily focused on marketing data, but integrating directly with sales CRMs would allow for a more seamless flow of information between sales and marketing teams. This integration would enable better tracking of how marketing efforts directly influence sales outcomes and improve alignment across departments.
• Missing Predictive Sales Analytics: Incorporating predictive analytics specifically tailored for sales forecasting and lead scoring could significantly enhance its appeal. This feature would allow sales teams to anticipate future sales trends, prioritize leads based on their likelihood to convert, and allocate resources more effectively.
• No Customization for Reports and Dashboards: Although Factors.ai provides AI-driven insights, offering more extensive customization options for reports and dashboards would allow users to better tailor the tool to their specific needs. This could include more granular controls over data visualization and the ability to create fully custom dashboards that align with unique business metrics.

Pricing

Factors.ai offers a range of pricing options designed to cater to various business needs. The platform provides a Free plan, which includes basic features such as account identification for up to 100 accounts per month and tracking for up to 5,000 monthly visitors. For more extensive needs, the Basic plan is available at $249 per month, billed annually, and includes additional capabilities such as more comprehensive account identification and increased visitor tracking​.

For businesses looking for more robust features, the Growth plan is priced at $799 per month, billed annually.

Best Deal Tracking Option: Avoma

If you’re looking for a tool that can process meeting recordings and attach it to your CRM data, Avoma is a great deal intelligence tool for you.

Avoma prides itself on allowing you to see the health of your accounts at a glance, understand what stage all your deals are in, analyze buyer intent to build next steps.

What is Avoma?

Avoma is an AI-driven deal intelligence tool designed to optimize the sales process by transcribing, analyzing, and summarizing key interactions from meetings and calls. It aids sales teams in gaining deeper insights into customer needs and behaviors, helping them improve engagement strategies and drive better sales outcomes.

Pros

• AI-Powered Meeting Assistance: Avoma utilizes artificial intelligence to transcribe meetings in real-time, highlight important discussion points, and identify actionable items, ensuring no critical information is missed during customer interactions.
• Comprehensive Analytics: It offers deep analytics on meeting content, providing insights into conversation themes, sentiment analysis, and talk-to-listen ratios. This feature helps sales teams understand customer engagement and optimize their communication strategies accordingly.
• CRM Integration: Avoma integrates seamlessly with popular CRM platforms, automatically syncing meeting summaries and action items. This reduces manual data entry and ensures that valuable insights are readily available within the sales team’s existing workflow.
• Collaborative Tools: The platform allows for collaborative note-taking and sharing of meeting insights among team members. This fosters better communication within teams and ensures everyone is aligned on customer needs and follow-up actions.

Cons

• Predictive Analytics: Incorporating machine learning models to predict the outcome of deals based on conversation dynamics and historical data could provide sales teams with powerful foresight into which strategies might be most effective for closing deals.
• Enhanced Customization Options: Allowing users to customize the AI’s focus areas in meetings, such as prioritizing certain topics or keywords, could make the tool more adaptable to specific industry needs or company-specific strategies.
• Voice Emotion Recognition: Adding a feature that analyzes the tone and emotion in voices during meetings could offer deeper insights into customer sentiments and potentially uncover underlying concerns or enthusiasm that might not be explicitly expressed.

Pricing

Their Basic plan is always free and includes basic AI meeting assistance, collaborative tools, and unlimited 1:1 scheduling. 

The Starter plan, at $24 per user per month, builds on the Basic plan by adding enhanced AI note-taking and group scheduling capabilities. 

The Plus plan, priced at $59 per user per month, offers full features from the Starter plan with the addition of unlimited transcription and CRM integration. The Business plan, at $79 per user per month billed annually, targets revenue teams with advanced AI scorecards, conversation intelligence, and more.

Best LinkedIn Option: LinkedIn Sales Navigator

Linkedin’s Sales Navigator tool is, in their words, the tool to “build relationships that’ll last”. Thye claim to help salespeople open 15% more pipelines using their bank of 1 billion+ LinkedIn users. This is an exciting newer tool that offers a totally native approach to LinkedIn sales.

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sophisticated deal intelligence tool designed to help sales professionals tap into LinkedIn's extensive network to find, understand, and engage with potential clients. 

It provides advanced search capabilities, personalized lead recommendations, and real-time insights into companies and industries, facilitating more informed and effective sales strategies.

Pros

• Advanced Lead and Company Search: This feature allows users to utilize detailed filters to identify and target specific individuals and companies based on industry, company size, role, and more. This precise targeting aids sales teams in focusing their efforts on the most promising prospects.
• Lead Recommendations and Alerts: Sales Navigator suggests relevant leads based on user preferences and past interactions. It also sends real-time alerts on job changes and company updates, helping users stay informed about key developments that could impact their sales strategies.
• InMail Messaging: Users can directly contact prospects on LinkedIn through InMail, even if they are not connected. This feature is particularly valuable for reaching decision-makers directly, increasing the chances of engaging potential clients.
• Integration with CRM Systems: Sales Navigator can sync with various CRM platforms, allowing for seamless updates and tracking of prospect interactions. This ensures that all team members are up-to-date with the latest communication logs and sales activities.

‍

Cons

• No Predictive Analytics: Implementing advanced predictive analytics to forecast sales trends and identify emerging opportunities could provide users with strategic insights, helping them to anticipate market movements and align their sales efforts accordingly.
• Missing Enhanced Customization and Automation: Offering more customizable dashboards and reporting tools, along with the ability to automate routine tasks like follow-up emails based on trigger events, would enhance user experience and efficiency.
• Lacks Deeper Integration Capabilities: Expanding integration capabilities with a wider range of third-party apps, particularly marketing automation tools and deeper CRM integrations, would allow users to streamline their workflows and better coordinate sales and marketing efforts.

Pricing

LinkedIn Sales Navigator’s pricing depends on where you’re located. However, they do offer a 30-day free trial of their Advanced plan. After that, they charge roughly €130 per month per user. They also have more impressive plans, however these plans and prices are tailored to each unique customer.

Which Deal Intelligence Tool Should I Try?

Still not sure which is right for you? Deal intelligence tools are only getting stronger and more intelligent. The key things to look out for are:

• Deal-tracking
• Sales call recording
• AI capabilities

With these three key pillars in mind, Claap is a great partner for your sales team. You’ll have all your meetings recorded, tracked, and integrated with your CRM so all your deals stay up to date. You can even get a 14-day free trial of our Pro account with no credit card necessary. 

‍