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Startups: Unlock Growth from Every Customer Conversation

Claap captures every sales and customer conversation and turns it into CRM updates, follow-ups, and product signal, with the context your AI agents need to sell faster and build the right thing.

Startups: Unlock Growth from Every Customer Conversation
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  • GDPR
  • SOC 2 Type II
  • No training on your data

Claap for Startups and Founders

Capture GTM insights

Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
Title
Owner
Source
Date
Channel
Labels
Type
Visser & Co · Discovery
Sam M.
Online
Today
Sales meetings
Discovery
meeting
Northwind · Security review
Léa P.
Online
Today
Sales meetings
Negotiation
meeting
Aurelia Pharma · On-site visit
Sam M.
In person
Yesterday
Field sales
Demo
meeting
Halden Group · Renewal call
Jonas D.
Phone
Yesterday
Customer Success
Check-in
meeting
Brackman & Voss · CFO demo
Léa P.
Online
Yesterday
Sales meetings
Demo
clip
Meridian Care · Discovery
Mara K.
Online
2 days ago
Sales meetings
Discovery
meeting
Kessler Retail · Pricing call
Sam M.
Online
2 days ago
Sales meetings
Negotiation
meeting
Otava Systems · Intro call
Jonas D.
Phone
3 days ago
Sales meetings
Qualification
meeting
Lindqvist Media · Follow-up
Mara K.
Email
3 days ago
Sales meetings
Discovery
meeting
Aurelia Pharma · Legal review
Sam M.
Online
4 days ago
Sales meetings
Negotiation
meeting

Visser & Co · DiscoveryRecording

SamAnnekePieter

No bot joined the call

Craft powerful projects

Agents
👤My agents🔍Discover+

🎭Ramp Trainer

Turns closed deals into voice roleplays where an AI plays the buyers your reps will meet.

▤ 6 fieldsInstall

📊Win/Loss Analyzer

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

▤ 8 fieldsInstall

🤝Sales → CS Handover

A one-page handover per closed deal: stakeholders, commitments, success criteria, risks.

▤ 9 fieldsInstall

🗂️Sales Deck Builder

A branded, prospect-specific deck, pulling pains, quotes and pricing context from the calls.

▤ 5 fieldsInstall

💬Objection Dashboard Builder

Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights.

▤ 3 fieldsInstall

📣Sales Meetings Daily Recap

A Slack recap each morning of yesterday's calls, with objections and competitor mentions.

▤ 4 fieldsInstall

🛡️Battlecard Generator

Competitor battlecards grounded in real prospect quotes and checked against your docs.

▤ 5 fieldsInstall

🏆Customer Story Writer

A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.

▤ 7 fieldsInstall

🚀Customer Onboarding Deck Builder

Persona-specific onboarding decks per closed-won deal, grounded in the CRM record.

▤ 6 fieldsInstall

Agent Gallery

Win/Loss Analyzer8 fieldsInstall

Prompt

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

A readout in SlackWeekly

Lean Teams ready to grow

Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Amount ↓ ×+
Deal
Deal owner
Stage
Amount
M · Metrics
E · Economic Buyer
D · Decision Criteria
BBrackman & VossBrackman
Negotiation
€150,000
5/5
4/5
4/5
KKessler RetailKessler
Closed Won
€125,000
5/5
5/5
4/5
NNorthwind LogisticsNorthwind
Proposal
€120,000
4/5
4/5
3/5
MMeridian CareMeridian
Negotiation
€110,000
5/5
4/5
5/5
OOtava SystemsOtava
Negotiation
€98,000
5/5
4/5
3/5
AAurelia PharmaAurelia
Qualification
€95,000
3/5
2/5
2/5
VVisser & CoVisser
Proposal
€88,400
4/5
3/5
3/5
HHalden GroupHalden
Discovery
€74,200
2/5
2/5
1/5
LLindqvist MediaLindqvist
Discovery
€66,400
3/5
1/5
2/5

Visser & Co · Discovery

P · Pain2/5

“It’s fine for now, we just wish it were quicker.”

Transcript · 14:22 AI

Pain · last 30 days

Sam M.4.4

Léa P.4.1

Jonas D.3.2

Boost Your Product-Market Fit & Growth

Agents
👤My agents🔍Discover+

🎭Ramp Trainer

Turns closed deals into voice roleplays where an AI plays the buyers your reps will meet.

⚡ 128◷ 2m▤ 6 fields

📊Win/Loss Analyzer

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

⚡ 94◷ 11m▤ 8 fields

🤝Sales → CS Handover

A one-page handover per closed deal: stakeholders, commitments, success criteria, risks.

⚡ 61◷ 25m▤ 9 fields

🗂️Sales Deck Builder

A branded, prospect-specific deck, pulling pains, quotes and pricing context from the calls.

⚡ 52◷ 1h▤ 5 fields

💬Objection Dashboard Builder

Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights.

⚡ 88◷ 3h▤ 3 fields

📣Sales Meetings Daily Recap

A Slack recap each morning of yesterday's calls, with objections and competitor mentions.

⚡ 143◷ 8m▤ 4 fields

🛡️Battlecard Generator

Competitor battlecards grounded in real prospect quotes and checked against your docs.

⚡ 76◷ 40m▤ 5 fields

🏆Customer Story Writer

A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.

⚡ 44◷ 2h▤ 7 fields

🚀Customer Onboarding Deck Builder

Persona-specific onboarding decks per closed-won deal, grounded in the CRM record.

⚡ 37◷ 5h▤ 6 fields

🔍Keyword Researcher

Turns what buyers actually say on calls into the SEO keywords you should own.

⚡ 29◷ 6h▤ 3 fields

Sales Meetings Daily Recap · run 143

  1. 08:00ReadYesterday's calls · 7 meetings
  2. 08:01Found3 objections, 2 competitors named
  3. 08:01WroteRecap with deep links to each timestamp
  4. 08:02PostedSlack · #revenue

Every run logged, every field traceable to the call it came from.

Runs on

Meeting ends trigger

No human step none

Build Scalable Knowledge Foundations

Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
Title
Owner
Source
Date
Channel
Labels
Type
Visser & Co · Discovery
Sam M.
Online
Today
Sales meetings
Discovery
meeting
Northwind · Security review
Léa P.
Online
Today
Sales meetings
Negotiation
meeting
Aurelia Pharma · On-site visit
Sam M.
In person
Yesterday
Field sales
Demo
meeting
Halden Group · Renewal call
Jonas D.
Phone
Yesterday
Customer Success
Check-in
meeting
Brackman & Voss · CFO demo
Léa P.
Online
Yesterday
Sales meetings
Demo
clip
Meridian Care · Discovery
Mara K.
Online
2 days ago
Sales meetings
Discovery
meeting
Kessler Retail · Pricing call
Sam M.
Online
2 days ago
Sales meetings
Negotiation
meeting
Otava Systems · Intro call
Jonas D.
Phone
3 days ago
Sales meetings
Qualification
meeting
Lindqvist Media · Follow-up
Mara K.
Email
3 days ago
Sales meetings
Discovery
meeting
Aurelia Pharma · Legal review
Sam M.
Online
4 days ago
Sales meetings
Negotiation
meeting

Ask it like this

Why did we lose Lindqvist Media?

From 4 meetingssources attached

Stay Lean, Productive & ROI-Focused

Emails
📨All emails📤Sent⏳Awaiting reply+
Subject
Contact
Deal
Direction
When
Status AI
Recap · security review and next steps
AVAnneke Visser
Visser & Co
Sent
2h ago
Awaiting reply
Re: DPA and sub-processor list
RHRuth Halvorsen
Northwind Logistics
Received
4h ago
Replied
Pilot scope, as discussed
RSRiikka Salo
Otava Systems
Sent
Yesterday
Opened
Re: pricing for 40 seats
IBIlse Brackman
Brackman & Voss
Received
Yesterday
Replied
Following up on the on-site
PNPaul Ndiaye
Meridian Care
Sent
2 days ago
Awaiting reply
Intro to your RevOps lead?
NcNo contact yet
Aurelia Pharma
Sent
2 days ago
No reply
Re: renewal owner
NiNot identified
Halden Group
Sent
3 days ago
No reply
Security pack attached
NLNils Lindqvist
Lindqvist Media
Sent
3 days ago
Opened
Kick-off dates
TKTomas Kessler
Kessler Retail
Received
4 days ago
Replied

Received · 4h ago

Re: DPA and sub-processor listMatched

FromRuth Halvorsen

Landed onNorthwind Logistics

Matched on the participants, not on anyone forwarding it.

Email Sync

Capture On

Matched through HubSpot

First sync 12 months back

Customer Verbatims

Craft targeted messages and features from customer feedback to drive pipeline.

Competitive Intelligence Hub

Track emerging competitors and market trends, and share how you or your top reps rise to the challenge.

Go-to-Market Playbook

Create a living sales and marketing playbook based on what actually works with your prospects and customers.

Team Productivity & Expansion

Move faster with fewer resources using Claap AI assistants, coaches, and trainers.

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

USE CUSTOMER FEEDBACK TO DRIVE GROWTH