How to conduct an async product demo for internal teams

Improve cross-team alignment with efficient product demos

Robin Bonduelle

Internal product demos are an essential ritual in any tech company. It’s the moment you demonstrate how a product or feature works right after it’s completed to the entire organization.

We use product demos to ensure all key stakeholders are aware of what is going to be released. Your product squad, key decision makers, and go-to-market teams (sales, marketing and customer success). They all need to know how it works and have the opportunity to ask questions. It also helps having one last control step before shipping a bad release to customers.

The challenge comes when the time comes to bring everyone together.

In the old way, you would book a specific meeting for this or request a moment in the all-hands meeting to do the demo. But we know how these meetings go. It’s impossible to coordinate everyone’s schedules and people hold-on their questions to keep the meeting short. The result is multiple follow-ups and 1/1s to bring everyone up-to-date.

As companies grow, it’s even harder to scale live product demos as it becomes too time-consuming.

Claap helps you structure sharp product demo that anyone can access at their own time while still being able to contribute.

About Internal Product Demo

This guide will walk you through the steps to organize an asynchronous product demo and ensure high quality feedback. No matter how big your company is.

When to organize Product demos with Claap

Any company can benefit from this guide. Regardless of the size and location of your team. However, it’s particularly useful for distributed teams or large organizations.

How to get started

Step 1. Prepare your recording

Before recording your demo, prepare the following elements:

  • Define the main message you want to convey: it’s easy to get lost into details. Try to sum up the main idea you want people to remember in one sentence.
  • Create a story: Explain the high-level context about the problem, the solution, and the specs. Link supporting documents so everyone can see the feature in detail.
💡 Read more: add hyperlinks in comments.

Start Recording Now

Step 2. Record your Product demo

Structure your demo is three parts:

  1. Explain the global workflow: Walk your team through the global workflow by showing the different wireframes in your Figma file
  2. Show the final mocks: jump to the final mocks so your teammates understand where they are. Mention important elements to take into account about the final choice.
  3. Explain the tickets: Describe the different tickets created that are linked to this feature.

When recording, you can easily jump from one document to another by selecting full-screen sharing. Read more here.

💡 Tip: use comments to highlight key sections and make navigation easier.

Start Recording Now

Step 3. Share your claap

In Claap’s Topic

Create a “Product Specs” topic in Claap to centralize and share all your product specs.

💡 Tip: you use labels in topics to easily identify squads or key features.

In Notion

Embed your claap video directly into Notion to make it easily accessible for your team.

💡 Read more: Embed claaps in Notion

Step 4. Answer questions & align stakeholders

Let your teammates ask questions to refine your brief. You can also mention others in your team best suited to answer specific questions.

💡 Tip: You can check if your teammates have seen your claap by clicking on users’ name next to the Share button.

Start Recording Now