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How Kemiex Turned Sales Calls into Actionable Insights?

With 
Sandro Maag
Global Head of Sales
 @
Kemiex

About

Kemiex, based in Zurich, is transforming how global industries—from animal nutrition to finance—procure and transact raw materials. By combining trusted market intelligence with a robust procurement platform, Kemiex helps professionals navigate complex supply chains with confidence.

With offices across Switzerland, Spain, and Colombia, the sales-led team is focused on delivering top-tier service while scaling fast. But like many growing companies, staying aligned across regions and teams came with its own set of challenges.

What You’ll Learn

✅ How Kemiex automated CRM updates to eliminate manual data entry

✅ How Claap enabled better sales training and coaching for distributed teams

✅ How enhanced deal visibility improved strategic decision-making

How Kemiex Uses Claap

The Challenge: Scaling Sales Operations Across Distributed Teams

As a rapidly growing sales-led organization, Kemiex faced significant hurdles in maintaining high performance while scaling efficiently. That's why Sandro Maag said:

If you cannot automate parts of it, it slips through. We wanted a way to make life easier for our sales team while improving oversight and enabling better training and forecasting.

He pointed to three main challenges they faced:

  • Manual CRM updates: Sales reps struggled to document key meeting insights in Salesforce, leading to incomplete data
  • Inconsistent training: With teams across multiple countries, onboarding and development lacked structure
  • Limited deal visibility: Sales managers needed better insights into why deals were won or lost

The Solution: Creating a Sales Intelligence Hub

Kemiex partnered with Claap to address these challenges through three key pillars:

1️⃣ Productivity Automation

  • Claap transformed lengthy meetings into structured summaries tailored to Kemiex's frameworks
  • With Salesforce integration, meeting insights flowed directly into the CRM, eliminating manual data entry

2️⃣ Deal Intelligence & Visibility

  • Managers used Claap to identify objections and product improvement opportunities from call reviews
  • This provided actionable insights to guide strategic decision-making and refine sales strategies

3️⃣ Sales Training & Enablement

  • Claap's workspace allowed Kemiex to build a library of tutorials for quick onboarding
  • Automated coaching features provided feedback on communication and objection handling

The Results: Enhanced Efficiency and Collaboration

Claap delivered transformative results for Kemiex's sales organization:

🚀 Streamlined workflows: Sales reps spent less time on admin tasks and more time with clients

💡 Accelerated onboarding: New hires ramped up faster with centralized training content

📊 Greater deal clarity: Managers gained visibility into deal progress and improvement areas

🤝 Improved teamwork: Enhanced ability to align on strategies and share insights across regions

Claap has been a game-changer for us. The ability to capture critical meeting information seamlessly and provide actionable insights for our team has transformed how we approach sales

What's next? Expanding Analytics Capabilities

With Claap's Salesforce integration fully operational, Kemiex is now exploring advanced analytics like multi-call summaries and objection tracking to further refine their sales and product processes, anticipating even greater efficiencies in syncing meeting data and tracking deal progress.

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