What we learn from sales conversations.

Salesforce MCP: setup, limits and the data it can't see

Salesforce's MCP gives your agent the CRM under each user's permissions, so it also inherits what the CRM is missing: what buyers said on calls and nobody typed in. Here is how it works, how to connect Claude or ChatGPT, and how to close the gap.

20 Oct 2026 · Clément Spiers

Attio call recording: how sales calls reach the deal

What Attio's own call recorder logs, how phone and in-person calls get in, and what it takes to put what the buyer said on the Attio deal.

16 Oct 2026 · Rémi Kokabi

Best sales call recording apps for field sales reps

Six apps that record a sales meeting in a room, compared on bot-free capture, no-signal recording, CRM write-back and the real price of each setup.

16 Oct 2026 · Rémi Kokabi

Sales meeting recording: how to record every call and demo

A rep's guide to recording sales meetings and demos on every channel: setup, the consent sentence, bot or no bot, and the hour after the call.

16 Oct 2026 · Rémi Kokabi

GDPR-compliant AI sales coaching: how to choose a tool

Choose an AI sales coaching tool on what you cannot change after signing: where recordings are hosted, the DPA and its sub-processors, and how prospects learn they are recorded.

15 Oct 2026 · Pierre Touzeau

Call scoring: how to score sales calls that coach reps

Scoring every call is the easy part now. The hard part is criteria that fit your own calls, so each score reaches the next one-to-one.

14 Oct 2026 · Pierre Touzeau

Sales call coaching: how to coach reps from their calls, and the software for it

12 Oct 2026 · Pierre Touzeau

Deal coaching: how sales managers help reps win live deals

11 Oct 2026 · Pierre Touzeau

Automated CRM data entry: how to get sales call data into your CRM in 6 steps

A step-by-step guide to automated CRM data entry for sales teams: what to automate from each call, how to log calls and fill fields automatically, and how to hand the data to your workflows.

6 Oct 2026 · Pierre Touzeau