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Revenue agents that do the work after every call.

They run on the conversations Claap already captured: they fill your CRM, score each call against your methodology and turn what was said into signals.

My agents

Agent
Trigger
Last call · Trellio
CRM Auto-complete
Meeting ends
Running6 fields written
MEDDPICC Scorer
Meeting ends
RunningPain 3/5 · scored
Deal Forecaster
Meeting ends
RunningChampion found

HubSpotTrellio - Enterprise PlanUpdated by Claap

Next stepExec demo on the 14th

ChampionHead of RevOps

Trusted by revenue teams at

RevolutInfopro DigitalSkelloQontoDash0TransferRoom
  • SOC 2 Type II
  • No training on your data
CRM auto-complete

The CRM work happens without anyone doing it.

  • After each call, Claap writes the fields, the summary and the follow-up, so reps never retype a meeting.
  • It fills standard and custom fields in Salesforce and HubSpot, so the call lands on the record itself.
  • Calls are classified by meeting type, so a discovery and a demo each fill the right fields.

Deals

Deal
Summary
Next step
Meeting type
Pinwell - Enterprise Plan
Pilot agreed, IT next
IT call
Demo
Bramly - Pro Plan
WritingPrice is fine, timing not
WritingFollow-up in Jan
WritingNegotiation
Fennix - Expansion
CS wants 15 seats
Seat count
Upsell
Tovi - Enterprise Plan
Pain confirmed
Second demo
Discovery
Quarra - Pro Plan
Trial going well
Order form
Demo
Wendly - Renewal 2027
Renewing, adding SSO
Countersign
Renewal

HubSpotBramly - Pro PlanUpdated by Claap

SummaryPrice is fine, timing not

Next stepFollow-up in Jan

Meeting typeNegotiation

Coaching & scoring

Every call reviewed against your framework.

  • Each call is scored on your own framework, like MEDDIC or SPICED, so coaching reaches the whole team.
  • Account Executives, Sales Engineers and Customer Success Managers each get criteria built for their real work.
  • Scores add up by rep, so a manager sees who needs coaching without listening to every call.

Meetings

Title
Scorecard
Score
Owner
Ferro · Security review
Sales Engineer
3.4/5
Léa P.
Oddo · Discovery
Account Executive
Scoring3.1/5
Jonas D.
Yarra · Technical deep dive
Sales Engineer
3.4/5
Mara K.
Mavi · Quarterly review
Customer Success
4.3/5
Sam M.
Wilo · Pricing call
Account Executive
4.4/5
Léa P.
Haze · Onboarding
Customer Success
4.2/5
Jonas D.

Account Executive scorecard

Pain quantified2/5

Champion found4/5

Next step4/5

Deal & account forecasting

Deal and account signal, read off the conversation.

  • Risks and next steps read off the call land on the deal record, where your pipe review happens.
  • Each deal gets a summary of context, progress, decision and risk, drawn from its calls, emails and CRM fields.
  • Account scoring and contact insights sit next to the deal view, so you see the whole account around each deal.

Deals

Deal
Warnings
Close date
Amount
Gildo - Enterprise Plan
—
Oct 16
€104,000
Sprigly - Renewal 2027
Checking1
Oct 25
€39,600
Nordby - Pro Plan
—
Nov 1
€31,000
Fennix - Expansion
2
Nov 8
€72,500
Dorsa - Pro Plan
—
Nov 19
€26,800
Pivra - Enterprise Plan
1
Dec 5
€118,000

Risk · Sprigly

Champion left the company

“Marta moved on, I’m covering for now.”

Check-in call · 04:12

The CRM fills itself, without overwriting your work

Reps will not retype a call, so half the pipeline stays undocumented. Claap writes the fields itself on the contact, the company and the deal.

Every call scored on your criteria, past calls included

Coaching usually reaches the handful of calls a manager had time to open. Here each criterion is an AI field with your own prompt, filled after every call and on calls already recorded.

Deal risk you can check, backed by the calls

Pipe reviews run on opinions until the deal slips. Claap reads the calls, emails and CRM fields and answers four things: context, progress, decision, risk.

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

Frequently asked questions

Which plans include the Revenue Agents?

Business and Enterprise. CRM auto-complete, AI-generated follow-up emails, call scoring (MEDDIC, MEDDPICC, BANT, SPICED), AI coaching and Deal Insights all start on Business. Account scoring and contact insights are on Enterprise.

Do the agents write to Salesforce and HubSpot directly?

Yes. The Salesforce and HubSpot integrations are native, and Claap fills your standard and custom properties on contacts, companies and deals. Attio and Pipedrive are on Business and Enterprise too; Slack and Notion are on every plan.

Can I control what gets written back?

Yes. Each field has its own sync mode: set "Only if empty" on the properties your team fills by hand and Claap leaves them untouched. Calls are also auto-classified by meeting type (Discovery, Demo, Negotiation) so the right template and fields apply.

Do the agents work on calls recorded before I set them up?

Yes. Turn on Auto-run and each field is filled after every new call. Select past recordings and run a bulk completion to fill the same fields on the calls you already have.

What does the deal summary say when information is missing?

It says so. When the calls, emails and CRM fields do not settle a point, the summary flags it, for example "timeline unclear" or "stakeholder not identified", instead of guessing.

Which sales methodologies can calls be scored on?

MEDDIC, MEDDPICC, SPICED, SPIN, Challenger and Scotsman, plus BANT. Calls are scored automatically, by rep and by speaker role, and Account Executives, Sales Engineers and Customer Success Managers can each have their own criteria.

See it on your own pipeline.

A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.