--- title: "CRM Field Enrichment | Claap" description: "Automatically fill prospect data with CRM Field Enrichment" url: https://www.claap.io/whats-new/crm-field-enrichment language: en --- # CRM Field Enrichment Automatically fill prospect data with CRM Field Enrichment 5 December 2024 · 1 min read You’re in the business of selling, not sales admin—that’s our job. Turning your AI summaries into CRM notes is useful but we wanted to automate your contact fields as well. So say hello to **CRM Field Enrichment** 🎉 Use insights from your calls to automatically fill contact fields in your CRM. Watch our tutorial below or keep reading: ![CRM Field Enrichment Email Play Thumbnail (1).png](https://cdn.sanity.io/images/gb4upfg4/staging/37747a3ebe67568113b21cd2780e6c1a43e1d7b0-1280x720.png?w=800&auto=format&q=75) ⚠️ ⚠️ ⚠️ IMPORTANT NOTE: To start using CRM Field Enrichment, you first need to disconnect your Claap account from Hubspot, and then reconnect it. ## Map Claap Insights to CRM Fields ![CRM Field Enrichment - GIF 2.gif](https://cdn.sanity.io/images/gb4upfg4/staging/cd72a69f899f88d85d14603f655fbaaa0cf96ca9-1280x720.gif?w=800&auto=format&q=75) When choosing a template, customize your prompts to connect any of your insights to a field in your CRM. Currently this feature only works with Hubspot but others are coming very soon. ## Automatically update your CRM notes ![__wf_reserved_inherit](https://cdn.sanity.io/images/gb4upfg4/staging/1a6caec87ec61e757df5beaa68a9994542368d22-1280x720.gif?w=800&auto=format&q=75) Either update all your CRM fields at once or individually. Once you’ve mapped your insights, just click on the button to create or update your contacts. ## See your Hubspot deals inside Claap ![output-onlinepngtools (6).png](https://cdn.sanity.io/images/gb4upfg4/staging/32baa117f2014c230209d1125e4c8e0f37d09132-1824x848.png?w=800&auto=format&q=75) Stop switching tabs! Get an overview of your Hubspot deals inside Claap. Just hover over the deal at the top of your page to see the size, stage, age, and more. **[Fill Your CRM](https://app.claap.io/)** If you need a personal demo or have any questions, just let us know. Share [What's new](https://www.claap.io/whats-new) ## More releases - [Update ## ClaapAgent, right inside your CRM ClaapAgent now opens inside HubSpot or Salesforce, your calendar and Gmail, and already knows the deal you are on. Also new this month: Claude and ChatGPT answer from a full quarter of calls, and Deals views open as a Kanban board. 27 Oct 2026](https://www.claap.io/whats-new/october-2026-product-update) - [New feature ## AI Fields: turn every call into structured data AI fields (the evolution of Insights) let you add AI-generated columns to any meeting or deal view. Write a prompt, get a structured value — a rating, a status, a text — across every call. Test it, generate it across the view, auto-run it on new calls, sync it to your CRM, and pull the whole enriched view into your AI. 23 Jul 2026](https://www.claap.io/whats-new/ai-fields) - [New feature ## Claap now captures your contact emails Connect your CRM and Claap automatically captures the emails you exchange with your contacts, alongside your calls and meetings. One timeline per deal, AI grounded in the whole conversation, and the full context in your MCP. 1 Jul 2026](https://www.claap.io/whats-new/capture-emails) ## Ready to claap? [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)