---
title: "Claap for sales leaders"
description: "Claap captures every sales interaction, evaluates calls against your qualification framework, and activates AI agents to run follow-ups, update your CRM and flag risks. So you can coach with real context and scale what your best reps do."
url: https://www.claap.io/roles/sales-leaders
language: en
---

# See every deal. Coach every call.

Every call is captured and scored on your qualification framework; the CRM update, the follow-up and the risk flags are written by agents. You coach from the moment that proves it, not from a summary.

[Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)

![For sales leaders](https://www.claap.io/roles/sales-leaders-chara.png)

![G2 Leader, Mid-Market, Spring 2026](https://www.claap.io/badges/g2-leader-mid-market.webp)![G2 High Performer, Summer 2026](https://www.claap.io/badges/g2-high-performer.webp)

[![G2](https://www.claap.io/badges/g2-logo.webp)480+ reviews on G2](https://www.g2.com/products/claap/reviews)

-   GDPR
-   SOC 2 Type II
-   No training on your data

For sales leaders

## Claap for sales leaders

-   Hit targets with pipeline you can trust

    Fields are filled from what was actually said, not from what a rep found time to enter, so you manage on what is happening rather than on realized outcomes.

-   Your newest rep, graded like your best

    Every call is scored on your methodology, per rep and per speaker role, so the gap between your best and your newest rep closes without adding manager hours.

-   One version of what the customer said

    Sales, CS and RevOps read the same conversations. Nobody has to reconcile three versions of what a customer said.

Visibility

## Fields filled from the call, not from memory.

-   Fields, custom objects and summaries written back after every meeting.
-   Calls auto-classified by meeting type: Discovery, Demo, Negotiation.
-   In-person meetings captured from the mobile app, so field deals stop vanishing.

**Deals**

Deal

Meeting type

Next step

Risk

MMarlo - Enterprise Plan

Discovery

Second demo

Single-threaded

VVelto - Pro Plan

WritingNegotiation

WritingOrder form

WritingNo economic buyer

RRivvo - Expansion

Demo

Seat count

None

PPinwell - Enterprise Plan

In person

Exec dinner follow-up

Timing

BBramly - Pro Plan

Demo

Trial

None

FFennix - Renewal 2027

Negotiation

Countersign

Budget cut

![HubSpot](https://www.claap.io/media/630b650d-662a7742591e0633a79f8633_hubspot-orange.svg)**Velto - Pro Plan**Updated by Claap

Meeting type**Negotiation**

Next step**Order form**

Risk**No economic buyer**

Coaching

## Every call scored. Not just the ones you had time for.

-   Every call scored automatically, not a hand-picked sample.
-   Scored by rep and by speaker role.
-   Cut the exact moment out of a call instead of describing it from memory.

**Coaching**

Deal

C — Competition

M — Metrics

E — Economic Buyer

I — Identify Pain

WWren - Enterprise Plan

**4/5**

**3/5**

**3/5**

**3/5**

PPelko - Expansion

Scoring**2/5**

**5/5**

**4/5**

**4/5**

EElko - Enterprise Plan

**5/5**

**5/5**

**4/5**

**3/5**

NNimbu - Expansion

**4/5**

**4/5**

**5/5**

**3/5**

BBodo - Enterprise Plan

**4/5**

**5/5**

**3/5**

**4/5**

IInko - Expansion

**5/5**

**5/5**

**5/5**

**4/5**

C — Competition

**2/5**

“We’re also looking at two other tools.”

Pricing call · 33:02

Risk

## See the deal slip before it slips.

-   Stalled deals and weak qualification surface early.
-   Competitor mentions and objections tracked across every call.
-   Forecasting scored on what was said, on Enterprise.

**Deals**

Deal

AI Status

Warnings

Amount

SSkiff - Pilot

Won

—

€38,400

HHanko - Renewal 2027

ActiveAt risk

—2

€97,000

RRook - Pilot

Active

—

€71,200

DDibs - Renewal 2027

Active

1

€42,000

KKelp - Pilot

Active

—

€86,500

RRivo - Renewal 2027

Active

—

€120,000

Warnings · Hanko

Close date pushed twice

Single-threaded

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

## Frequently asked questions

Which plan do coaching and scoring need?

Business and above. Pro captures calls but does not fill your CRM or score them. Enterprise includes everything in Business and adds deal forecasting, account scoring and contact insights.

Can AEs, SEs and CS be scored differently?

Yes. Each role runs its own scorecard, so an SE on a technical call isn't graded against an AE's qualification criteria.

We're replacing Gong. What happens to our history?

We migrate transcripts, recordings and metadata from Gong, Modjo, Noota, Leexi and others, so nothing is lost when you switch.

## Run your next pipe review on evidence.

A 30-minute demo on your real deals, scored on the framework your team already runs.

[Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)