--- title: "Revenue intelligence platform for B2B sales | Claap" description: "Revenue intelligence from your sales calls and emails: every deal read for risk, next step and decision-makers, written into the CRM your forecast uses." url: https://www.claap.io/product/revenue-intelligence language: en --- # Revenue intelligence: a forecast you can trust. Claap reads every call and email on a deal, flags each risk with the sentence behind it, and writes it into your CRM. [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up) - [![G2](https://www.claap.io/badges/g2-logo.webp)480+ G2 reviews](https://www.g2.com/products/claap/reviews) - 30-min demo - SOC 2 **Deals** Deal Warnings Close date Amount OOmmo - Enterprise Plan — Oct 20 €210,000 VVantly - Enterprise Plan Checking2 Oct 31 €145,000 YYonda - Expansion 1 Nov 7 €88,000 BBrisko - Pro Plan — Nov 15 €52,000 WWyldr - Renewal 2027 1 Nov 28 €67,000 KKordo - Pro Plan — Dec 9 €33,400 Forecast risk · Vantly Close date unlikely “Legal won’t look at it before January.” Negotiation call · 22:05 ## Trusted by revenue teams at ![Revolut](https://www.claap.io/logos/revolut.svg)Infopro Digital![Skello](https://www.claap.io/logos/skello.svg)![Qonto](https://www.claap.io/logos/qonto.svg)![Dash0](https://www.claap.io/logos/dash0.svg)TransferRoom ![G2 Leader, Mid-Market, Spring 2026](https://www.claap.io/badges/g2-leader-mid-market.webp)![G2 High Performer, Summer 2026](https://www.claap.io/badges/g2-high-performer.webp) [![G2](https://www.claap.io/badges/g2-logo.webp)480+ reviews on G2](https://www.g2.com/products/claap/reviews) - SOC 2 Type II - No training on your data Deal ## Every deal summarised from its calls and emails - The AI deal summary covers context, progress, decision process and the main risk, built from transcripts, emails and CRM properties. - When the conversations do not say, it writes “timeline unclear” or “stakeholder not identified”. - Each risk is dated to the call it was read from, so you can open the moment and judge it yourself. **Deals** Deal Deal summary Amount FFretly - Pro Plan Summary ready €150,000 QQuillo - Renewal 2027 WritingSummary ready €74,200 TTessly - Expansion Summary ready €110,000 BBrightwell - Enterprise Plan Summary ready €120,000 OOakline - Pro Plan Summary ready €98,000 HHubbo - Enterprise Plan Summary ready €66,400 Deal summary · Quillo - Renewal 2027 **Context:** renewal for 60 seats, CS team added. **Progress:** pricing agreed on the Oct 9 call. **Decision:** timeline unclear, CFO on no call yet. **Risk:** champion left, nobody owns it. Pipeline ## Ask every deal the same question - Economic buyer identified? Decision process confirmed? Competitor in play? Each deal gets a status and the evidence behind it. - Answers land in HubSpot or Salesforce fields your forecast and reports already use, with a sync mode per field. - Sort the pipeline by any answer, and the deal with no decision-maker shows up before the quarter ends. [How CRM auto-complete works](https://www.claap.io/product/crm-auto-complete) **Open deals** Deal Economic buyer? Competitor in play? ZZolto - Enterprise Plan WritingYes · CFO WritingNo BBrisa - Pro Plan WritingNot identified WritingYes CCorvo - Renewal 2027 WritingYes · COO WritingNo FFrenzo - Expansion WritingYes · CRO WritingYes PPippa - Enterprise Plan WritingNot identified WritingNo QQuilla - Pro Plan WritingYes · CEO WritingNo Economic buyer? Not identified after 3 calls Evidence: no budget owner named · synced to CRM Review ## Walk into the pipe review knowing which deals need you - Saved views such as “At-risk opportunities” and “Inactive deals” put the deals that need a manager first. - The activity timeline shows one dot per day of calls and emails, so a deal that went quiet is visible at a glance. - The contacts on each deal show champions, decision-makers and evaluators, so a deal with one contact gets spotted early. [Claap for sales leaders](https://www.claap.io/roles/sales-leaders) **At-risk opportunities** Deal Why it is at risk Deal owner Amount BBrisa - Enterprise Plan No buyer on last 2 calls Jonas D. €140,000 FFrenzo - Expansion WritingInactive for 18 days Léa P. €92,000 PPippa - Enterprise Plan Close date moved twice Sam M. €118,000 ZZolto - Pro Plan Competitor in late stage Mara K. €64,000 QQuilla - Renewal 2027 Champion left Jonas D. €88,000 CCorvo - Pro Plan Budget not confirmed Sam M. €51,000 Ask Léa P.Frenzo · €92,000 No call or email in 18 days. Is the deal still live? From the activity timeline Ask ## Question the deal, or the whole pipeline - ClaapAgent answers from the deal’s own calls and emails: last objection raised, agreed next step, who still has to sign. - Through the Claap MCP, Claude, ChatGPT and your other agents read the same deals, views and AI fields, on every plan. - Permissions carry over, so a private space stays private to the agent too. [Explore the MCP and API](https://www.claap.io/product/mcp-api) **ClaapAgent** Who still has to sign on Plumb? **The CFO**, once procurement sends the redlines. Plumb · NegotiationPlumb · Follow-up+1 This dealAsk me anything… “Once procurement’s done, it goes to our CFO.” Plumb · Negotiation · 22:31 Heard on our calls ## Pipeline problems buyers bring, and how to test for them 1. ### The forecast runs on gut feel > It’s just like a basic HubSpot forecasting, but there’s no intelligence behind it based on the content of the calls \[...\] > > Sales leader, AI startup What Claap does Claap writes each deal’s progress and risk from its calls. [See how deal answers reach the CRM](https://www.claap.io/product/crm-auto-complete) 2. ### Stages run ahead of the deal > There were a lot of deals that were put in a stage that was really advanced \[...\] they were at the early stage of the conversation. > > Revenue operations lead, messaging SaaS What Claap does Claap marks “not confirmed” when the calls do not say. [How the CRM fills from calls](https://www.claap.io/product/crm-auto-complete) 3. ### Loss reasons are made up > I’m getting really tired of fake \[closed-lost\] reasons. \[...\] When you double click or you press in, it’s clearly not the case. > > Head of sales operations, language-learning scale-up What Claap does Claap writes the loss reason from calls, quoting the passage. [How AI fields work](https://www.claap.io/product/ai-context-layer) > “The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.” ![Pontus Bäckman](https://www.claap.io/people/pontus-backman.webp)**Pontus Bäckman**Head of RevOps, WP SEO AI ## Revenue intelligence, answered What is revenue intelligence? Revenue intelligence is software that combines sales conversations, emails and CRM data to show which deals will close, which are at risk and why. It turns what buyers actually said into deal-level signals, so pipe reviews and forecasts rest on what buyers said. What does revenue intelligence do? It reads every call and email on each deal and tells you where the deal stands: progress, decision process, the main risk and who is still missing. Claap writes those answers into HubSpot or Salesforce fields, so the pipe review and the forecast start from what the buyer said. What is the best revenue intelligence software? It depends on the gap. Teams that want a forecast roll-up and enablement in one contract look at Gong or Salesforce Revenue Intelligence. Teams whose CRM fields are empty or wrong need the evidence from each call written onto each deal first, which is what Claap does, at a published price. What is the difference between revenue intelligence and conversation intelligence? Conversation intelligence analyses individual calls: what was said, objections, how the rep ran the conversation. Revenue intelligence rolls every call and email up to the deal and the pipeline to judge whether the deal will close. Conversation intelligence is the input; our conversation intelligence page covers that layer in detail. Does Claap replace our CRM forecast or a tool like Clari? No. Claap does not compute a forecast roll-up. It reads every deal from its calls and emails, flags risks and missing decision-makers, and writes those answers into HubSpot or Salesforce fields, so the forecast you already run is built on what buyers said. How does Claap decide a deal is at risk? The AI deal summary is generated from the deal’s transcripts, recordings, emails and CRM properties, and names the main blocker: an unclear timeline, a missing stakeholder, budget, a competitor or low engagement. When the conversations say nothing, it says so. What are the main alternatives to Clari? Clari merged with Salesloft, and clari.com now redirects to salesloft.com. Teams reviewing the category usually compare Gong, Salesforce Revenue Intelligence, Avoma’s revenue intelligence add-on and Sybill. Claap fits when the gap is the evidence from calls on each deal. How much does revenue intelligence software cost? Claap publishes its prices: a free Basic plan, Pro at $32 and Business at $60 per seat per month, billed yearly, Enterprise on quote. Deal insights are part of Business. As published in October 2026, Avoma’s revenue intelligence add-on is $29 a seat a month and Salesforce Revenue Intelligence $220; Gong and Clari quote on request. Which CRMs does Claap work with? HubSpot and Salesforce natively, custom objects and fields included, plus Attio and Pipedrive on Business and Enterprise. Claap writes typed values into the fields you map, with a sync mode per field, so a value a rep typed is not overwritten unless you choose it. Can AI agents use the deal data? Yes. The Claap MCP is included on every plan, including the free one, and works with Claude, ChatGPT and Cursor. Agents read deals, saved views and AI fields with your Claap permissions, so they answer from every scored deal. Go deeper ## Around revenue intelligence - [### AI sales forecasting Every deal in the forecast read from its calls, with the buyer’s words as proof. Open](https://www.claap.io/product/ai-sales-forecasting) - [### Pipeline management Weekly pipeline reviews, stalled deals and stages checked against what buyers said. Open](https://www.claap.io/product/pipeline-management) - [### Conversation intelligence The call-level layer: capture without a bot, CRM fields and call scores. Open](https://www.claap.io/product/conversation-intelligence) - [### Win-loss analysis Why closed deals were won or lost, read from their calls and emails. Open](https://www.claap.io/product/win-loss-analysis) - [### What is revenue intelligence? The longer guide: how the category works, use cases and how to roll it out. Open](https://www.claap.io/blog/revenue-intelligence-guide) - [### Revenue intelligence platforms compared Our review of the main platforms, with what each one is best at. Open](https://www.claap.io/blog/revenue-intelligence-software) - [### CRM auto-complete Typed values written into HubSpot and Salesforce fields after every call. Open](https://www.claap.io/product/crm-auto-complete) - [### Claap vs Gong Capture, data model, MCP and first-year cost, side by side. Open](https://www.claap.io/claap-vs-gong) ## See your own pipeline read from the calls. Book a demo and we will run Claap on real deals from your pipeline. [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)