--- title: "AI sales agents that run after every call | Claap" description: "Three AI sales agents run after every call: CRM auto-complete, call scoring and coaching, and deal and account forecasting, on the calls Claap captured." url: https://www.claap.io/product/revenue-agents language: en --- # Revenue agents that do the work after every call. They run on the conversations Claap already captured: they fill your CRM, score each call against your methodology and turn what was said into signals. [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up) - [![G2](https://www.claap.io/badges/g2-logo.webp)480+ G2 reviews](https://www.g2.com/products/claap/reviews) - 30-min demo - SOC 2 **My agents** Agent Trigger Last call · Trellio CRM Auto-complete Meeting ends Running6 fields written MEDDPICC Scorer Meeting ends RunningPain 3/5 · scored Deal Forecaster Meeting ends RunningChampion found ![HubSpot](https://www.claap.io/media/630b650d-662a7742591e0633a79f8633_hubspot-orange.svg)**Trellio - Enterprise Plan**Updated by Claap Next step**Exec demo on the 14th** Champion**Head of RevOps** ## Trusted by revenue teams at ![Revolut](https://www.claap.io/logos/revolut.svg)Infopro Digital![Skello](https://www.claap.io/logos/skello.svg)![Qonto](https://www.claap.io/logos/qonto.svg)![Dash0](https://www.claap.io/logos/dash0.svg)TransferRoom ![G2 Leader, Mid-Market, Spring 2026](https://www.claap.io/badges/g2-leader-mid-market.webp)![G2 High Performer, Summer 2026](https://www.claap.io/badges/g2-high-performer.webp) [![G2](https://www.claap.io/badges/g2-logo.webp)480+ reviews on G2](https://www.g2.com/products/claap/reviews) - SOC 2 Type II - No training on your data CRM auto-complete ## The CRM work happens without anyone doing it. - After each call, Claap writes the fields, the summary and the follow-up, so reps never retype a meeting. - It fills standard and custom fields in Salesforce and HubSpot, so the call lands on the record itself. - Calls are classified by meeting type, so a discovery and a demo each fill the right fields. **Deals** Deal Summary Next step Meeting type PPinwell - Enterprise Plan Pilot agreed, IT next IT call Demo BBramly - Pro Plan WritingPrice is fine, timing not WritingFollow-up in Jan WritingNegotiation FFennix - Expansion CS wants 15 seats Seat count Upsell TTovi - Enterprise Plan Pain confirmed Second demo Discovery QQuarra - Pro Plan Trial going well Order form Demo WWendly - Renewal 2027 Renewing, adding SSO Countersign Renewal ![HubSpot](https://www.claap.io/media/630b650d-662a7742591e0633a79f8633_hubspot-orange.svg)**Bramly - Pro Plan**Updated by Claap Summary**Price is fine, timing not** Next step**Follow-up in Jan** Meeting type**Negotiation** Coaching & scoring ## Every call reviewed against your framework. - Each call is scored on your own framework, like MEDDIC or SPICED, so coaching reaches the whole team. - Account Executives, Sales Engineers and Customer Success Managers each get criteria built for their real work. - Scores add up by rep, so a manager sees who needs coaching without listening to every call. **Meetings** Title Scorecard Score Owner Ferro · Security review Sales Engineer **3.4**/5 Léa P. Oddo · Discovery Account Executive Scoring**3.1**/5 Jonas D. Yarra · Technical deep dive Sales Engineer **3.4**/5 Mara K. Mavi · Quarterly review Customer Success **4.3**/5 Sam M. Wilo · Pricing call Account Executive **4.4**/5 Léa P. Haze · Onboarding Customer Success **4.2**/5 Jonas D. Account Executive scorecard Pain quantified**2/5** Champion found**4/5** Next step**4/5** Deal & account forecasting ## Deal and account signal, read off the conversation. - Risks and next steps read off the call land on the deal record, where your pipe review happens. - Each deal gets a summary of context, progress, decision and risk, drawn from its calls, emails and CRM fields. - Account scoring and contact insights sit next to the deal view, so you see the whole account around each deal. **Deals** Deal Warnings Close date Amount GGildo - Enterprise Plan — Oct 16 €104,000 SSprigly - Renewal 2027 Checking1 Oct 25 €39,600 NNordby - Pro Plan — Nov 1 €31,000 FFennix - Expansion 2 Nov 8 €72,500 DDorsa - Pro Plan — Nov 19 €26,800 PPivra - Enterprise Plan 1 Dec 5 €118,000 Risk · Sprigly Champion left the company “Marta moved on, I’m covering for now.” Check-in call · 04:12 ### The CRM fills itself, without overwriting your work Reps will not retype a call, so half the pipeline stays undocumented. Claap writes the fields itself on the contact, the company and the deal. ### Every call scored on your criteria, past calls included Coaching usually reaches the handful of calls a manager had time to open. Here each criterion is an AI field with your own prompt, filled after every call and on calls already recorded. ### Deal risk you can check, backed by the calls Pipe reviews run on opinions until the deal slips. Claap reads the calls, emails and CRM fields and answers four things: context, progress, decision, risk. 10,000+ sales reps run their deals on Claap 50% higher win rates, typically within the first quarter 2x faster onboarding for new reps ## Frequently asked questions Which plans include the Revenue Agents? Business and Enterprise. CRM auto-complete, AI-generated follow-up emails, call scoring (MEDDIC, MEDDPICC, BANT, SPICED), AI coaching and Deal Insights all start on Business. Account scoring and contact insights are on Enterprise. Do the agents write to Salesforce and HubSpot directly? Yes. The Salesforce and HubSpot integrations are native, and Claap fills your standard and custom properties on contacts, companies and deals. Attio and Pipedrive are on Business and Enterprise too; Slack and Notion are on every plan. Can I control what gets written back? Yes. Each field has its own sync mode: set "Only if empty" on the properties your team fills by hand and Claap leaves them untouched. Calls are also auto-classified by meeting type (Discovery, Demo, Negotiation) so the right template and fields apply. Do the agents work on calls recorded before I set them up? Yes. Turn on Auto-run and each field is filled after every new call. Select past recordings and run a bulk completion to fill the same fields on the calls you already have. What does the deal summary say when information is missing? It says so. When the calls, emails and CRM fields do not settle a point, the summary flags it, for example "timeline unclear" or "stakeholder not identified", instead of guessing. Which sales methodologies can calls be scored on? MEDDIC, MEDDPICC, SPICED, SPIN, Challenger and Scotsman, plus BANT. Calls are scored automatically, by rep and by speaker role, and Account Executives, Sales Engineers and Customer Success Managers can each have their own criteria. Other features ## Also in Claap The same captured conversations feed every one of these. - [### CRM auto-complete AI CRM enrichment: a CRM that stays up to date. Open](https://www.claap.io/product/crm-auto-complete) - [### Coaching & scoring AI call scoring that makes every rep better. Open](https://www.claap.io/product/coaching-scoring) - [### Deal & account forecasting Sales forecasting you can finally trust. Open](https://www.claap.io/product/revenue-intelligence) - [### AI Recording AI sales call recording for 100% of your conversations. Open](https://www.claap.io/product/ai-recording) - [### AI Context Layer AI that finally knows your deals. Open](https://www.claap.io/product/ai-context-layer) ## See it on your own pipeline. A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history. [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)