--- title: "Claap for Product Marketing Teams" description: "Craft razor-sharp positioning & messaging using real sales calls and customer insights. The best conversational intelligence software for Product Marketing teams!" url: https://www.claap.io/product-marketing-teams language: en --- # Claap for Product Marketing teams Craft razor-sharp positioning & messaging from every sales conversation, with the win themes, objections, and customer quotes your AI agents surface automatically. [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up) ![Claap for Product Marketing teams](https://www.claap.io/media/portraits/product-marketing-teams.webp) ![G2 Leader, Mid-Market, Spring 2026](https://www.claap.io/badges/g2-leader-mid-market.webp)![G2 High Performer, Summer 2026](https://www.claap.io/badges/g2-high-performer.webp) [![G2](https://www.claap.io/badges/g2-logo.webp)480+ reviews on G2](https://www.g2.com/products/claap/reviews) - GDPR - SOC 2 Type II - No training on your data ## Claap for Product Marketing Teams ## Capture GTM insights **Meetings** Title Source Recording Jemra · Win-loss interview Zoom RecordingTranscribed Kalvo · Customer advisory call Google Meet Transcribed Lusko · Churn interview Teams Transcribed Mendra · Discovery Zoom Transcribed Norvo · Feature feedback Google Meet Transcribed Ovra · Demo Teams Transcribed **Alex****Ines****Teun** 22:40 / 47:33 Interview recorded, no bot ## Craft powerful messages **Agents** Build battlecards from what prospects say about competitors Creating agentAgent created **Battlecard Generator** Competitor battlecards grounded in real prospect quotes and checked against your docs. Sam M.76 **Objection Dashboard Builder** Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights. Léa P.88 **Customer Story Writer** A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish. Jonas D.44 **Battlecard Generator**APP10:00![Slack](https://www.claap.io/integrations/color/slack.svg)#product-marketingNew battlecard: buyers compare us on rollout time, not price.6 quotes from 4 calls this week. ## Share this intelligence **Fields** Name Object Usage Use case Meetings 1,204 runs_·_**1 view** Competitor mentions Meetings 931 runs_·_**4 readers** Feature requests Meetings 864 runs_·_**2 views** Pricing reaction Deals 512 runs_·_**1 view** Persona Contacts 1,630 runs_·_**2 views** Churn reason Companies 96 runs_·_**1 view** Competitor mentions is read by **Battlecard Generator**Every Monday **Notion**Battlecards **Slack**#competitive **Claude**Over MCP ## Capture the Voice of the Customer at Scale **Agents** **Objection Dashboard Builder**Ranks the objections buyers raise, with the quotes behind them.ActivateActive Triggers **On a schedule**Every Monday at 9:00 Tools **Slack**Send messages **Objection Dashboard Builder**APP#product-marketing · 9:00Top objection this week: rollout time, on 14 calls. Price dropped to #3. ## Turn Insights into Messages that convert **Contacts** Contact Last interaction Company LBLina Berg Call · Oct 7 KKordo Anneke Visser Demo · Oct 2Win reason · just now DDorsa OHOmar Haddad Email · Oct 5 PPivra JVJonne Virta Meeting · Oct 1 NNordby CWClara Weiss Call · Sep 29 MMavu IDInes Duarte Email · Sep 26 GGildo ![Gmail](https://www.claap.io/media/8b737a99-63ed2cf20935cf1fef1d3b46_logo-gmail.svg)**Re: Why we picked you** Anneke Visser · Dorsa Honestly, it came down to the CRM sync. Tagged: win reason ## Align & Empower All Teams **Deals** Deal Feature request Competitor Objection MMarlo - Enterprise Plan Salesforce sync Incumbent tool Price per seat VVelto - Pro Plan WritingMobile app WritingNone named WritingRollout time RRivvo - Expansion API access In-house tool Security PPinwell - Enterprise Plan SSO Two vendors Price per seat BBramly - Pro Plan Slack digest None named Change management FFennix - Enterprise Plan Custom fields Incumbent tool Data residency ![HubSpot](https://www.claap.io/media/630b650d-662a7742591e0633a79f8633_hubspot-orange.svg)**Velto - Pro Plan**Updated by Claap Feature request**Mobile app** Competitor**None named** Objection**Rollout time** ### Customer Verbatims Craft hyper-relevant messaging based on customers' language to drive more pipeline. ### Competitive Intelligence Hub Track emerging or surging competitors and see how your best reps rise to the challenge. ### Campaign Optimization Refine your marketing strategy with customer feedback to ensure your messaging always hits the mark. ### Compelling Testimonials Easily extract customer stories from sales calls to build impactful case studies. 10,000+ sales reps run their deals on Claap 50% higher win rates, typically within the first quarter 2x faster onboarding for new reps ## USE CUSTOMER FEEDBACK TO DRIVE GROWTH [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)