--- title: "Claap: AI that fills your CRM and de-risks every deal" description: "Claap records every sales call, meeting and email, with or without a bot, fills your CRM, coaches your reps and forecasts every deal. Open to your AI agents." url: https://www.claap.io/ language: en --- ![G2](https://www.claap.io/badges/g2-mark.png)10,000+ sales reps run deals on Claap · 480+ G2 reviews # AI that fills your CRM and de-risks every deal. Claap turns every meeting, call and email into trusted data your AI agents can use to keep your CRM accurate, catch deal risks early and scale your playbook. [Book a 30-min demo](https://www.claap.io/contact)[Or start for free](https://app.claap.io/sign-up) Trusted by revenue teams at![Revolut](https://www.claap.io/logos/revolut.svg)![Qonto](https://www.claap.io/logos/qonto.svg)![Skello](https://www.claap.io/logos/skello.svg) Claap records and transcribes every call, and captures your emails too. Claap plugs into your conversations and into your revenue stack: calls on Zoom, Google Meet and Microsoft Teams and the emails around them go in one side, and CRM fields, per-rep scorecards and AI agents on MCP come out the other. 1. Capture: calls on Zoom, Google Meet and Microsoft Teams, and the emails around them. 2. Deals: next steps and blockers written back to Salesforce and HubSpot. 3. Scorecards: every rep scored on every call, against your own framework. 4. Claap AI: agents that read the conversations through MCP, in Claude, ChatGPT and Slack. Trusted by revenue teams at - Revolut - Infopro Digital - Skello - Qonto - Dash0 - TransferRoom - VIKTOR - Relesys - Le Wagon - Talentia Software - Payrails - Pandektes ## 10,000+ sales reps run their deals on Claap. [![G2](https://www.claap.io/badges/g2-logo.webp)480+ reviews on G2](https://www.g2.com/products/claap/reviews) - SOC 2 Type II - GDPR - No training on your data [![G2 Leader, Mid-Market, Spring 2026](https://www.claap.io/badges/g2-leader-mid-market.webp)](https://www.g2.com/products/claap/reviews)[![G2 High Performer, Summer 2026](https://www.claap.io/badges/g2-high-performer.webp)](https://www.g2.com/products/claap/reviews) How it works Capture ## Capture every sales conversation - Record from your desktop without a bot, or add a visible bot if your team prefers. - Capture in-person meetings from the mobile app. - Bring dialer calls and emails into the same deal timeline. [Learn more: Capture every sales conversation](https://www.claap.io/product/ai-recording) **Meetings** Title Source Recording Sardo · Discovery Google Meet RecordingCaptured Telva · Pricing call Zoom Captured Ulko · Renewal call Aircall Captured Vorra · Site visit Mobile app Captured Wemko · Demo Teams Captured Re: Security questionnaire Email Captured **Sam****Anneke****Pieter** 14:22 / 32:10 No bot joined the call CRM automation ## It writes itself into your CRM. - Custom objects and fields, not just a summary dumped in a note. - Auto-classified by meeting type: Discovery, Demo, Negotiation. - You keep control of what syncs and when. [Learn more: It writes itself into your CRM.](https://www.claap.io/product/crm-auto-complete) **Deals** Deal Meeting type Next step Budget FFretly - Enterprise Plan Discovery Second demo, CFO €150k LLumora - Pro Plan WritingDemo WritingSecurity review Writing40 seats PPayloop - Renewal 2027 Negotiation Kick-off call €125k BBrightwell - Expansion Discovery Send the DPA €120k TTessly - Enterprise Plan Demo Map current tools €110k OOakline - Pro Plan Negotiation Pilot scoping €98k ![HubSpot](https://www.claap.io/media/630b650d-662a7742591e0633a79f8633_hubspot-orange.svg)**Lumora - Pro Plan**Updated by Claap Meeting type**Demo** Next step**Security review** Budget**40 seats** Coaching & forecast ## Score on your methodology - MEDDIC, MEDDPICC, BANT and SPICED ship ready to edit, or write your own criteria. - Different scorecards for AEs, SEs, and CS. - Risks and next steps land on the deal record the minute the call ends. [Learn more: Score on your methodology](https://www.claap.io/product/coaching-scoring) **Coaching** Deal M — Metrics I — Identify Pain E — Economic Buyer C — Champion TTorva - Renewal 2027 **5/5** **4/5** **4/5** **3/5** JJetti - Pilot Scoring**2/5** **4/5** **3/5** **5/5** SSaffi - Renewal 2027 **4/5** **4/5** **5/5** **5/5** EEmber - Pilot **5/5** **3/5** **4/5** **5/5** VVelto - Renewal 2027 **4/5** **4/5** **4/5** **3/5** MMorsel - Pilot **4/5** **3/5** **3/5** **3/5** M — Metrics **2/5** “Faster, yes. In euros? We never measured it.” Sofia Marin · 14:22 AI agents ## Activate your AI agents. - Run it from Claude or ChatGPT through the Claap MCP connector. - Or wire it through Zapier, Make, n8n or a webhook. - Deliver to Slack, your CRM, a deck, a dashboard or your CMS. [Learn more: Activate your AI agents.](https://www.claap.io/product/build-your-own-agent) **Agents** Every morning, recap yesterday’s calls in Slack Creating agentAgent created **Sales Meetings Daily Recap** A Slack recap each morning of yesterday's calls, with objections and competitor mentions. Sam M.143 **Win/Loss Analyzer** A weekly readout comparing won and lost qualification scores, and ranking the reasons. Léa P.94 **Battlecard Generator** Competitor battlecards grounded in real prospect quotes and checked against your docs. Jonas D.76 **Sales Meetings Daily Recap**APP8:00![Slack](https://www.claap.io/integrations/color/slack.svg)#sales9 calls yesterday. Pricing came up 4 times, SSO twice.Each line links to the moment in the call. Customer stories ## Teams already running on Claap. ![Weglot](https://www.claap.io/logos/weglot.svg) Video testimonial · 3 min 45 > We can query every meeting with every one of our customers, at any time. What used to take two weeks now takes three minutes. Pierre Fertout Chief Sales Officer, Weglot [Read the story](https://www.claap.io/customers/weglot) - Weglot 10+ hrs back per rep, every week Give every sales rep their week back. [Read the story](https://www.claap.io/customers/weglot) - Evaneos 3 hrs saved per AM, per week Less admin after every account review, and churn risk visible earlier. [Read the story](https://www.claap.io/customers/evaneos) - Ronspot 26% higher deal value Signals extracted from calls turned into more valuable deals. [Read the story](https://www.claap.io/customers/ronspot) Also running on Claap[![Weglot](https://www.claap.io/logos/weglot.svg)](https://www.claap.io/customers/weglot)[Join](https://www.claap.io/customers/join)[Skedda](https://www.claap.io/customers/skedda)[![ScorePlay](https://www.claap.io/logos/scoreplay.svg)](https://www.claap.io/customers/scoreplay)[Chance](https://www.claap.io/customers/chance) [All customer stories](https://www.claap.io/customers) - ![Skello](https://www.claap.io/logos/skello.svg) > Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form. ![Vlad Coman](https://www.claap.io/people/vlad-coman.webp) Vlad Coman RevOps - ![WP SEO AI](https://www.claap.io/logos/wp-seo-ai.svg) > The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly. ![Pontus Bäckman](https://www.claap.io/people/pontus-backman.webp) Pontus Bäckman Head of RevOps - ![Infopro Digital](https://www.claap.io/logos/infopro-digital.svg) > For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient. ![David Bonneau](https://www.claap.io/people/david-bonneau.webp) David Bonneau Site director By role ## The same conversations, read four different ways. - [### Sales leaders See which deals are real before they slip, with the moment in the call that proves it.](https://www.claap.io/roles/sales-leaders) - [### Sales reps The CRM fills itself in after every call, so selling stops competing with admin.](https://www.claap.io/roles/sales-reps) - [### RevOps Structured conversation data your reporting can run on, without a homegrown pipeline to maintain.](https://www.claap.io/roles/revops) - [### Customer Success Handover context that survives the move from sales, and renewal risk you can see coming.](https://www.claap.io/roles/customer-success) Intelligence Layer ## Use your context layer for your own AI use cases. Claap structures Competition, Objection and Feature Request fields before your agents use them. They retrieve labeled fields instead of parsing raw transcripts, leaving less room for hallucinations. **1**Captured**2**Structured by Claap**3**Activates - __Call - __Desktop - __Mobile - __Email - ![Claude](https://www.claap.io/brand/claude.svg) - ![ChatGPT](https://www.claap.io/brand/openai.svg) - ![Dust](https://www.claap.io/brand/dust.png) - ![n8n](https://www.claap.io/brand/n8n.svg) - ![Mistral AI](https://www.claap.io/brand/mistral.svg) **2 · Context layer**Structured sales context on every meeting, deal, company and contact Switch ## Switch recorders. Keep your history. Most teams joining us are replacing something expensive, fragile, or both. We handle the move end to end. - ### Bring your history over. We migrate transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari, so your history moves with you. - ### Built for regulated teams. GDPR, SOC 2 Type II, DPA on request. No training on your data. The requirements that block enterprise deals, handled. - ### Pay for how you actually work. Separate recorder and reviewer tiers, reassignable as your team changes. Fit high-turnover and mixed sales-plus-CS orgs without overpaying. ## Frequently asked questions How fast can I get started? About 15 minutes for you and your team. Start on the free plan, no sales call needed. Want a guided tour instead? Book a demo, and we'll set you up live. What does Claap actually do? It records your calls, meetings and emails, then reads them: qualification fields, risks, next steps and a score against your methodology. Those land in your CRM on their own, and the same data is open to Claude, ChatGPT and any agent you build. How many languages does transcription support? 99+ languages. Multilingual teams get the same quality of transcript, scoring and CRM fields as an English-speaking one. Do I need a bot in my meetings? No. Claap records Zoom, Google Meet and Microsoft Teams without joining as a participant, so nothing changes about how your calls feel. If your team prefers a visible bot, that is available on every plan too. What kind of companies use Claap? Revenue teams, from startups to enterprises: Qonto, Figures, Uberall, Revolut, Qogita, Surfe and ScorePlay among them. More than 10,000 sales reps run their deals on Claap. Is Claap secure? GDPR, SOC 2 Type II, and a DPA on request. Your data is never used to train models. How much does Claap cost? Basic is free. Pro is $32 and Business is $60 per user per month, billed annually. Enterprise is custom. ## See it on your own pipeline. A 30-minute demo on your real deals. Replacing another platform? Ask how we migrate your history. [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)