--- title: "Qonto × Claap | Claap" description: "How Qonto increased asynchronous communication, product quality & velocity with Claap" url: https://www.claap.io/customers/qonto language: en --- # How Qonto increased asynchronous communication, product quality & velocity with Claap **Thomas Brach**, Product Lead ![Qonto](https://cdn.sanity.io/images/gb4upfg4/staging/daa736dafc8f9135f3551daf92d7e215ba217503-111x32.svg) Industry Fintech Company size 1,000+ Website [qonto.com](https://qonto.com/) > “I was in charge of building the new dashboard which was a complex feature with a complete redesign. And that was really when I saw the first comments added to my Claap recording. People really got excited to write comments on the video, so I was like “Ok, this is dope” ## What You'll Learn - The challenges of scaling alignment in a hypergrowth organization - How product teams uses Claap to improve alignment & decision-making - Qonto’s best practices in implementing Claap to review specs, concept papers, design reviews, QA, bug reports and training ## How Qonto Uses Claap > I was in charge of building the new dashboard which was a complex feature with a complete redesign. And that was really when I saw the first comments added to my Claap recording. People really got excited to write comments on the video, so I was like “Ok, this is dope” ### **Thomas' Key Challenges as a Product Lead** I'm a Product Lead at Qonto, working on **Cash Flow Management** and **Integrations**—how Qonto connects with tools like accounting software. Our product team has 100+ people, including 40+ PMs, designers, and UX writers shaping the interface and messaging. Qonto serves freelancers, micro-businesses, and SMEs (up to 250 employees), though 95% of our clients have teams under ten. Our biggest challenge now is **scaling fast**. Since our January 2022 fundraising, we’ve doubled our PMs in 2023 and 2024, making onboarding and alignment between product and tech teams crucial. > I focus on keeping stakeholders aligned—getting quick feedback without wasting time while ensuring their input is integrated early. ### **Who are the key stakeholders you need to align with?** The two main stakeholders I work with are the **Head of Product** and the **Chief Product Officer**. Design-related decisions happen at the squad level, where designers also navigate challenges with their **Head of Design**. As the feature owner, I’m responsible for the entire topic. I don’t necessarily need full approval from everyone, but I do need to show that I’ve considered and integrated stakeholder feedback. Decisions aren’t typically top-down—they stem from **user research, competitive analysis,** and other insights. That said, having a vision doesn’t mean it won’t be challenged by people with different perspectives or contexts. ### **Have you implemented decision gates in your product development cycle to improve alignment, and how does that work in practice?** This process has evolved significantly in recent months, thanks to Claap. At Qonto, we follow structured phases, starting with **value analysis**, where we define the problem, gather user insights, assess business needs, and analyze competitors. This results in a **concept paper**, which used to be long and tedious for stakeholders to review. > Now, we streamline this with **Claap voiceovers**. For a recent cash management project, I summarized my concept paper in a **six-minute video**, highlighting key points and decisions. Stakeholders can pause, comment, and provide quick, targeted feedback—making alignment much faster. Next comes **value engineering**, where we collaborate with engineering to ensure feasibility, refine constraints, and explore alternative solutions. This phase leads to a **prototype**, which we present in a Claap recording to validate decisions before moving to the spec phase. By then, only minor tweaks remain, keeping the process efficient and well-aligned. How Qonto uses Claap for Product Development ### How Does Claap Streamline Product Validation? At Qonto, product validation happens in several key steps : - First, the **concept paper** is reviewed collectively using Claap, allowing the Head of Product, CPO, and other stakeholders to provide feedback asynchronously - Instead of lengthy documents, a short voice-over video highlights key points, making alignment faster and more efficient. - This prevents unnecessary back-and-forth and ensures that everyone is on the same page before moving forward. ### What Are the Biggest Benefits Compared to Previous Methods? > Claap has significantly improved the **quality and speed of feedback** Before, getting stakeholders to review long documents was difficult, often resulting in delayed or superficial input. - Now, video explanations make it easier to highlight critical areas, ensuring focused and actionable feedback. - This shift has reinforced Qonto’s strong feedback culture, allowing teams to align early and prevent unnecessary rework. ### **How Has Claap Changed Design Reviews and Bug Reporting?** Previously, design reviews required live meetings or Slack messages, which often lacked context. Now, designers record Claap videos to present prototypes, ensuring clear explanations and structured feedback. The same applies to **QA and bug reporting**—instead of lengthy descriptions, a quick video highlights the issue, making it easier for engineers to understand and resolve problems faster ### What Features and Use Cases Stand Out? Claap’s **Chrome plugin, Slack integration, and video annotation tools** are key benefits, providing seamless collaboration. > Beyond product validation, the tool is widely used for **user interviews, training, and internal documentation**, helping various teams—product, marketing, and tech—save time and centralize knowledge. ## **Resources To Help You Get Started** If you loved reading this article and want now to implement those best practices in your own company, here are a few good playbooks to start: - [How to use async video collaboration for your design reviews](https://www.claap.io/blog) - [The anatomy of a great onboarding](https://www.claap.io/blog) - [A guide to effective & engaging async collaboration](https://www.claap.io/blog) - [How to use Claap for your user research](https://www.claap.io/blog/make-sense-of-all-your-customer-insights-in-one-place) Share [Customers](https://www.claap.io/customers) ## More customer stories - **Evan Friburg** · Business Operations Manager ### [Evaneos saves 3 hours per week per AM and reduces churn risk with Claap](https://www.claap.io/customers/evaneos) Our teams needed to focus on the conversation, not on taking notes or updating Salesforce. Claap helped us remove that mental load and bring consistency across the board. Featured[Read the story: Evaneos](https://www.claap.io/customers/evaneos) - **Jonathan Szwarc** · CEO & Co-Founder ### [How Join clones their top sales reps with Claap](https://www.claap.io/customers/join) To me, when something is not recorded or written, it doesn’t exist Featured[Read the story: Join](https://www.claap.io/customers/join) - **Barbara Bergeaud** · COO @Scoreplay ### [How ScorePlay halved sales admin & boosted sales-product alignment with Claap](https://www.claap.io/customers/scoreplay) Claap was a game changer. Instead of rewatching long calls or relying on memory, we had structured insights at our fingertips Featured[Read the story: Scoreplay](https://www.claap.io/customers/scoreplay) - **Jake Helman** · SVP of Sales & Partnerships ### [Skedda slashes follow-up time and automates coaching at scale with Claap](https://www.claap.io/customers/skedda) Chorus was good at giving us a transcript… But it lacked in the customization that I wanted to do. For instance I couldn’t use it to reinforce our methodology, things like MEDDIC or SPICED. Featured[Read the story: Skedda](https://www.claap.io/customers/skedda) ## Ready to claap? [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)