---
title: "Kemiex × Claap | Claap"
description: "How Kemiex Turned Sales Calls into Actionable Insights?"
url: https://www.claap.io/customers/kemiex
language: en
---

# How Kemiex Turned Sales Calls into Actionable Insights?

**Sandro Maag**, Global Head of Sales

![Kemiex](https://cdn.sanity.io/images/gb4upfg4/staging/1fac8bd9fcd6ee754eca5b7206d07c4d8c9f0a45-169x54.svg)

Company size

100-299

Website

[kemiex.com](https://kemiex.com/)

> “If you cannot automate parts of it, it slips through. We wanted a way to make life easier for our sales team while improving oversight and enabling better training and forecasting.”

## **What You’ll Learn**

✅ How Kemiex **automated CRM updates** to eliminate manual data entry

✅ How Claap enabled **better sales training and coaching** for distributed teams

✅ How **enhanced deal visibility** improved strategic decision-making

## How Kemiex Uses Claap

### **The Challenge: Scaling Sales Operations Across Distributed Teams**

As a rapidly growing sales-led organization, Kemiex faced significant hurdles in maintaining high performance while scaling efficiently. That's why Sandro Maag said:

> _If you cannot automate parts of it, it slips through. We wanted a way to make life easier for our sales team while improving oversight and enabling better training and forecasting._

He pointed to **three main challenges** they faced:

-   **Manual CRM updates**: Sales reps struggled to document key meeting insights in Salesforce, leading to incomplete data
-   **Inconsistent training**: With teams across multiple countries, onboarding and development lacked structure
-   **Limited deal visibility**: Sales managers needed better insights into why deals were won or lost

### **The Solution: Creating a Sales Intelligence Hub**

Kemiex partnered with Claap to address these challenges through three key pillars:

1️⃣ **Productivity Automation**

-   Claap transformed lengthy meetings into structured summaries tailored to Kemiex's frameworks
-   With Salesforce integration, meeting insights flowed directly into the CRM, eliminating manual data entry

2️⃣ **Deal Intelligence & Visibility**

-   Managers used Claap to identify objections and product improvement opportunities from call reviews
-   This provided actionable insights to guide strategic decision-making and refine sales strategies

**3️⃣ Sales Training & Enablement**

-   Claap's workspace allowed Kemiex to build a library of tutorials for quick onboarding
-   Automated coaching features provided feedback on communication and objection handling

### **The Results: Enhanced Efficiency and Collaboration**

Claap delivered transformative results for Kemiex's sales organization:

🚀 **Streamlined workflows**: Sales reps spent less time on admin tasks and more time with clients

💡 **Accelerated onboarding**: New hires ramped up faster with centralized training content

📊 **Greater deal clarity**: Managers gained visibility into deal progress and improvement areas

🤝 **Improved teamwork**: Enhanced ability to align on strategies and share insights across regions

> _Claap has been a game-changer for us. The ability to capture critical meeting information seamlessly and provide actionable insights for our team has transformed how we approach sales_

### **What's next? Expanding Analytics Capabilities**

With Claap's Salesforce integration fully operational, Kemiex is now exploring advanced analytics like multi-call summaries and objection tracking to further refine their sales and product processes, anticipating even greater efficiencies in syncing meeting data and tracking deal progress.

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[Customers](https://www.claap.io/customers)

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