--- title: "Best Sales Tracking Software: 7 Tools Compared" description: "Compare the best sales tracking software: HubSpot, Pipedrive, Claap, Close, Nutshell, SPOTIO and Salesforce, with prices, integrations and G2 ratings." url: https://www.claap.io/blog/sales-tracking-softwares language: en --- # Best sales tracking software: 7 tools compared Win more deals and shorten your sales cycle with sales tracking software. Video selling, sales coaching, and a video library all in one tool. [Max Gayler](https://www.claap.io/authors/max-gayler) Content Strategist 18 March 2024 ![The 5 BEST Sales Tracking Tools and Softwares to Close More Deals](https://cdn.sanity.io/images/gb4upfg4/staging/f1e60d288e25b87e59cd4f1b6636a03a4cfca37a-1536x864.jpg?w=1080&h=608&fit=crop&auto=format&q=75) _Updated 13 October 2026._ ## Sales tracking software overview - **HubSpot Sales Hub is best for small and mid-sized teams** that want deals, rep activity, forecasts and call recordings tracked in one platform. - **Pipedrive is best for small teams that track sales by pipeline stage**, with per-rep goals on deals or activities. - **Claap is best for tracking what happens inside sales calls**: it scores every call on your criteria and writes the answers into HubSpot or Salesforce fields. - **Close is best for inside sales teams that live on the phone**, with built-in calling and a leaderboard of calls and emails per rep. - **Nutshell is best for small B2B teams that want quota tracking without an admin**, with a sales report that draws the quota line on every chart. - **SPOTIO is best for field sales teams**, with GPS-verified visits and territory maps for reps on the road. - **Salesforce Sales Cloud is best for large sales organizations** that need custom reports across territories, roles and teams. ## Why sales teams need sales tracking software In a Pipedrive survey of 1,000 US sales and marketing professionals, 38% said they spend most of their time logging calls, emails and meetings, and only 11% counted closing deals among their most frequent weekly activities ([Pipedrive, August 2026](https://www.pipedrive.com/en/newsroom/the-modern-salesperson-is-becoming-a-data-entry-clerk)). That is the problem sales tracking software has to solve. A manager needs to see which deals move, which reps hit their activity targets and where the quarter will land. Reps need that tracking to cost them as little typing as possible, or the data stays empty. So this guide compares seven sales tracking tools, from the CRM that holds the pipeline to the call layer that records what was said, with who each one suits, what it costs to track a team and what G2 reviewers say. ## Sales tracking software at a glance Each price is the cheapest plan that tracks a team's pipeline, activity and targets, per seat per month on annual billing unless stated. | Tool | Best for | Price to track a team | | --- | --- | --- | | **HubSpot Sales Hub** | One platform for CRM, forecasts and calls | Professional $90 per seat + $1,500 one-time onboarding | | **Pipedrive** | Small teams that manage by pipeline | Growth $39 per seat (automations start here) | | **Claap** | Call scores and CRM fields from every call | Free Basic plan; Business $60 per seat with CRM sync and AI coaching | | **Close** | Phone-heavy inside sales teams | Essentials $35 per seat (first multi-user plan) + call usage | | **Nutshell** | Quota tracking for small B2B teams | Growth $18 per seat ($25 month to month), where quotas start | | **SPOTIO** | Field sales teams | Pricing on request; listed from $39 per user, billed annually | | **Salesforce Sales Cloud** | Large teams with a Salesforce admin | Pro Suite $100 per user | ## What sales tracking software tracks Sales tracking software records what each rep does and what happens to each deal, so a manager can compare activity with results. The tools in this guide cover five layers: - **Pipeline.** Every deal by stage, owner, amount and close date. - **Activity.** Calls, emails, meetings and visits logged against each deal and each rep. - **Targets.** Quotas and activity goals per rep and per team, shown against progress. - **Reports and forecasts.** Win rates, cycle length, quota attainment and a forecast rolled up by team. - **Calls.** Recordings, transcripts and scores that show how each rep sells, beyond how many calls they log. A CRM covers the first four. The fifth needs call data, which is why many teams pair a CRM with a call tool such as Claap. To choose software for running a whole team, with coaching and goals, see our guide to [sales team management software](https://www.claap.io/blog/best-sales-tracking-software). ## Where sales tracking falls short On Claap's own sales calls, buyers describe the same gap again and again: the tracking tool is in place, but the data that matters never reaches it. - A RevOps consultant who implements HubSpot for companies of 50 to 200 people: "this CRM is only as good as the user." He hears the same complaint from his clients: "our reps just get on the phone and they do research," and they don't want to update the CRM afterwards. - A sales leader at a business development agency that sells for its partners, about its own CRM: "they had the feeling that they were reporting in two completely different places, that felt a bit overkill." The result: "the low adoption or usage of \[their CRM\], or the sloppy use of \[their CRM\]." - A revenue operations lead at a French software company with about 40 customer-facing people: "We see our customers a lot. But no information makes it up to the CRM. And the saying is always the same: if it's not in Salesforce, it doesn't exist." (translated from French) - A product lead at a freelance platform whose 25 salespeople work in an in-house tool: "We still have a black box: calls and video meetings." Today the team relies only on each salesperson's goodwill to write a good note. (translated from French) - A sales operations partner at a logistics software company, about the team's managers: "they cannot be on every customer call, right?" and "we have no way for them to really spot where they can help the team to handle objections and how they perform." The pattern: activity counts are easy to track, but what was said on the call, and why a deal moved, depends on reps typing it in. The tools below handle that gap in different ways. ## How we built this comparison We compared the tools that sales teams most often shortlist for tracking on five criteria: - **Tracking depth.** Pipeline, activities, goals and quotas, and how much of it is logged automatically. - **Cost for a team.** The cheapest plan that tracks a team, with onboarding fees, seat minimums and usage costs. - **Calls.** Whether calls are recorded, transcribed or scored, and whether that data reaches the CRM. - **Integrations.** Email, calendar, calling and CRM connections. - **Reviews.** G2 rating and review count, and what reviewers praise or criticize. The quotes in "Where sales tracking falls short" come from recorded sales calls with Claap prospects. Each one was checked against the full transcript and anonymised to the speaker's role. ## 1\. HubSpot Sales Hub, best for small and mid-sized teams HubSpot Sales Hub is the safe pick for a team of 5 to 50 reps that wants deals, activities, forecasts and call recordings tracked in one platform, if the team can absorb the jump from Starter to Professional. ### Who HubSpot Sales Hub works best for - Teams already on HubSpot for marketing that want sales tracking on the same records. - Managers who want forecasts and call recordings next to the pipeline. ### HubSpot Sales Hub overview HubSpot Sales Hub logs emails, calls and meetings against each contact and deal, and rolls them into dashboards and forecasts across team hierarchies ([HubSpot pricing](https://www.hubspot.com/pricing/sales)). Call recordings and transcripts with conversation intelligence need a Sales Hub or Service Hub Professional or Enterprise seat ([HubSpot Knowledge Base](https://knowledge.hubspot.com/calling/review-call-recordings-and-transcripts?level=0)). ![HubSpot horizontal bar chart of sales activities per rep, split into notes, conversations, emails, calls, tasks and meetings](https://cdn.sanity.io/images/gb4upfg4/staging/6cb68934df0794f83ab578dd24c1c8c4f3a1103a-1730x1386.png?w=800&auto=format&q=75) HubSpot's activity report: every logged call, email, meeting and note per rep, last month. ### HubSpot Sales Hub pricing - **Starter:** $15 per seat per month billed annually, $20 month to month. - **Professional:** $90 per seat per month billed annually, $100 month to month, plus a $1,500 one-time onboarding fee. - **Enterprise:** $150 per seat per month plus a $3,500 onboarding fee. - **10 reps on Professional:** $90 × 10 × 12 = $10,800 a year, plus $1,500 onboarding in year one, so $12,300. Professional and Enterprise let you mix sales seats with cheaper core seats for people who only view data ([HubSpot](https://blog.hubspot.com/sales/hubspot-sales-hub-pricing)). ### HubSpot Sales Hub integrations - Marketplace of more than 2,000 apps, 205 of them built by HubSpot ([tl;dv](https://tldv.io/blog/hubspot-integrations/)). - Native calling, email and meeting tracking inside the CRM. - Call recorders such as Claap write call notes and fields into HubSpot deals ([HubSpot call recording](https://www.claap.io/product/hubspot-call-recording)). ### HubSpot Sales Hub pros and cons Pros: - One platform for CRM, tracking, forecasts and call recordings. - Free CRM and a low Starter price to begin with. - Easy to use, a point G2 reviewers praise often. Cons: - Forecasting and conversation intelligence sit on Professional and above. - The onboarding fee and seat price add up fast for larger teams. - Starter reporting is limited. ### What G2 reviewers say about HubSpot Sales Hub HubSpot Sales Hub holds 4.4 out of 5 across 13,460 reviews ([G2](https://www.g2.com/products/hubspot-sales-hub/reviews)). Reviewers praise ease of use, automation and having everything in one place. The most common complaints are the cost for large teams, features gated to higher tiers and Starter's reporting limits. ## 2\. Pipedrive, best for small teams that track sales by pipeline stage Pipedrive is the pick for a team under 20 reps that thinks in pipeline stages and wants to set it up in an afternoon; a team that needs call data will pair it with a second tool. ### Who Pipedrive works best for - Small sales teams that manage deals stage by stage. - Founders and first sales managers who want goals per rep without an admin. ### Pipedrive overview Pipedrive shows every deal on a visual pipeline board. Managers set goals by deals or activities, filtered by assignee, pipeline and period, and share Insights dashboards with the team ([Pipedrive](https://www.pipedrive.com/en/features/insights-and-reports)). ![Pipedrive Insights dashboard with a monthly revenue forecast bar chart and a stacked bar chart of activities by type per rep](https://cdn.sanity.io/images/gb4upfg4/staging/3a21818ffb95eb061efa0b95a746eb9199d33c71-1430x898.png?w=800&auto=format&q=75) A Pipedrive Insights dashboard with a revenue forecast next to activities by type for each rep. ### Pipedrive pricing - **Lite:** $14 per seat per month billed annually. - **Growth:** $39 per seat, where automations start. - **Premium:** $59 per seat. - **Ultimate:** $79 per seat. - **10 reps on Growth:** $39 × 10 × 12 = $4,680 a year. There is no free plan; a 14-day trial is available, and add-ons such as LeadBooster cost extra ([SaaSSwitcher](https://www.saasswitcher.com/blog/pipedrive-pricing)). ### Pipedrive integrations - Marketplace of more than 400 integrations ([Business Wire](https://www.businesswire.com/news/home/20231205485571/en)). - Email and calendar sync for Gmail and Outlook. - Call recorders such as Claap write call fields into Pipedrive deals on the Business plan. ### Pipedrive pros and cons Pros: - Fast setup and a clear pipeline view. - Goals by deals or activities for each rep. - Low price per seat for small teams. Cons: - Reporting and automation are lighter than in larger CRMs. - Add-ons raise the real cost. - Limited customization for complex processes. ### What G2 reviewers say about Pipedrive Pipedrive holds 4.3 out of 5 across 3,096 reviews ([G2](https://www.g2.com/products/pipedrive/reviews)). Reviewers praise the setup, the interface and support. Complaints focus on limited reporting and automation, add-on costs and Google Calendar sync. A quick note: Claap is our product. To keep this comparison fair, we relied on third-party reviews and linked every major claim to its source. ## 3\. Claap, best for tracking what happens inside sales calls Claap fits sales teams of 5 to 100 reps that already track the pipeline in a CRM and want every call scored and written into it; a team that only needs a pipeline board will not need it. **Activity** Talk / Listen ratio Average share of time each rep speaks in their meetings. Sam M.**48%** Jonas D.**71%** Léa P.**52%** Mara K.**58%** Team average 55% Jonas D. · last 30 days **71%**talk time · team 55% Longest monologue **4:18** Claap in action See how each rep really sells [Start for free](https://app.claap.io/sign-up)[Book a demo](https://www.claap.io/contact?utm_content=listicle_claap) ![Rated 5/5 on Google, 4.9/5 on G2 and 4.9/5 on Product Hunt](https://www.claap.io/media/d8ea86f4-6a478bfd4eb66f8395ed1e23_reviews-gold-v2.svg) ### Who Claap works best for - Teams on HubSpot, Salesforce, Attio or Pipedrive that want call data in their deal fields. - Managers who coach from calls and want each rep scored the same way. ### Claap overview Claap records Zoom, Google Meet and Teams calls, and phone calls through Aircall or Ringover on Pro and above ([Claap pricing](https://www.claap.io/pricing)). After each call, it scores the call on your criteria, with templates for MEDDIC, MEDDPICC, BANT and SPICED, and shows each rep's average next to the team average, criterion by criterion ([sales coaching software](https://www.claap.io/product/sales-coaching-software)). It asks the same questions on every deal, such as whether the economic buyer is identified, and writes the answers into HubSpot or Salesforce fields your forecast and reports already use ([revenue intelligence](https://www.claap.io/product/revenue-intelligence)). ### Claap pricing - **Basic:** free. - **Pro:** $32 per seat per month billed yearly. - **Business:** $60 per seat per month billed yearly, with CRM integrations, CRM Auto-Complete and AI coaching. - **Enterprise:** on quote. - **10 reps on Business:** $60 × 10 × 12 = $7,200 a year. ### Claap integrations - HubSpot, Salesforce, Attio and Pipedrive on Business and Enterprise. - Zoom, Google Meet, Microsoft Teams, and Aircall or Ringover for phone calls. - The Claap MCP on every plan, so Claude or ChatGPT can query calls and deals. ### Claap pros and cons Pros: - Tracks what was said on each call, which a CRM alone cannot capture. - Fills CRM fields after each call, so reps type less. - Published prices and a free plan. Cons: - Works with your CRM; it does not replace the pipeline board. - CRM sync and AI coaching need the Business plan. - The workspace dashboard is on Enterprise only. ### What G2 reviewers say about Claap Claap holds 4.6 out of 5 across more than 480 reviews ([G2](https://www.g2.com/products/claap/reviews)). A sales manager at an enterprise company wrote: "I like how it summarizes the calls and highlights any key deal signals, helping with quick follow-ups." ([G2 review](https://www.g2.com/products/claap/reviews/claap-review-13221252)) ## 4\. Close, best for inside sales teams that live on the phone Close is the pick for an inside sales team that makes dozens of calls a day and wants calling, email and activity tracking in one tool, as long as the team budgets for call usage on top of seats. ### Who Close works best for - SMB inside sales and SDR teams that sell by phone. - Managers who run the team on daily call and email counts. ### Close overview Close includes built-in calling, SMS and email ([Zapier](https://zapier.com/apps/close/integrations)). Its Activity Overview report shows a leaderboard of the top 10 reps on a metric, and the Activity Comparison report compares reps or periods, such as one quarter against the last ([Close help center](https://help.close.com/docs/reporting)). ![Close Activity Overview report with tiles for leads, calls, emails and opportunities, and a leaderboard of ten reps ranked by opportunities won](https://cdn.sanity.io/images/gb4upfg4/staging/a947ba38ffa69914c154de23fb3abb5066621cdc-1884x916.png?w=800&auto=format&q=75) Close's Activity Overview: activity tiles and a top-10 leaderboard of reps by opportunities won. ### Close pricing - **Solo:** $9 per month billed annually, for a single user. - **Essentials:** $35 per seat billed annually, the first multi-user plan. - **Growth:** $99 per seat, which adds workflows and the Power Dialer. - **Scale:** $139 per seat, which adds predictive dialing. - **Calling:** billed by usage, about $0.013 per minute in the US ([Automation Atlas](https://automationatlas.io/answers/close-crm-pricing-explained-2026/)). - **10 reps on Essentials:** $35 × 10 × 12 = $4,200 a year before call usage. ### Close integrations - Built-in calling, SMS and email, so no separate dialer is needed. - Zapier connectors, including dialers such as CloudTalk and JustCall. - A trigger for each new call recording or voicemail, to send calls to other tools. ### Close pros and cons Pros: - Calling, email and tracking in one tool. - Leaderboard and rep comparison reports out of the box. - High G2 rating for ease of use. Cons: - Calls and SMS are metered on top of the seat price. - The Power Dialer and workflows start on Growth. - Built for inside sales; field teams and large enterprises will find it light. ### What G2 reviewers say about Close Close holds 4.7 out of 5 across 2,013 reviews ([G2](https://www.g2.com/sellers/close)), the highest rating in this guide. Reviewers rate it strongest on ease of use and setup. ## 5\. Nutshell, best for small B2B teams that track quotas Nutshell suits a small B2B team that wants quotas, a leaderboard and a forecast without hiring an admin; a team that needs deep custom reporting will find it limited. ### Who Nutshell works best for - Small B2B sales teams with monthly or quarterly quotas. - Teams on Google Workspace or Microsoft 365. ### Nutshell overview Nutshell's sales report tracks won leads against quota, with the quota drawn as a dotted line by day, week, month, quarter or year ([Nutshell help center](https://support.nutshell.com/en/articles/8428977-sales-reporting-report-on-your-sales)). Each user can add a leaderboard card to their dashboard and switch it between sales and activities. Sales quotas start on the Growth plan ([Nutshell help center](https://support.nutshell.com/en/articles/8428912-sales-dashboard-dashboard-card-customization)). ![Nutshell sales report bar chart of weekly won lead value with a dotted quota line across it](https://cdn.sanity.io/images/gb4upfg4/staging/cba5ef18e140d9d069a1e924028a9e6a8b1afe5e-3202x1502.png?w=800&auto=format&q=75) Nutshell's sales report: weekly won-lead value against a dotted quota line. ### Nutshell pricing - **Foundation:** $7 per seat per month billed annually, $13 month to month. - **Growth:** $18 billed annually, $25 month to month, where sales quotas start. - **Pro:** $35 billed annually, $42 month to month. - **Business:** $51 billed annually, $59 month to month. - **Enterprise:** $69 billed annually, $79 month to month. - **10 reps on Growth:** $18 × 10 × 12 = $2,160 a year. There is no free plan, and the trial lasts 14 days ([Layer3 Labs](https://www.layer3labs.io/guides/is-nutshell-worth-it)). ### Nutshell integrations - Native Gmail integration and a Chrome extension. - Outlook, Google Workspace, Microsoft 365, QuickBooks Online and Slack ([Tools for Humans](https://www.toolsforhumans.ai/ai-tools/nutshell)). - Zapier for hundreds of other apps. ### Nutshell pros and cons Pros: - Quotas, leaderboards and forecasts at a low price per seat. - Simple interface and responsive support. - Call logging praised by reviewers. Cons: - Quotas need Growth or above. - Reporting is less flexible than in larger CRMs. - No free plan. ### What G2 reviewers say about Nutshell Nutshell holds 4.3 out of 5 across 1,413 reviews, mostly from small businesses ([G2](https://www.g2.com/compare/nutshell-vs-monday-com)). Reviewers praise its straightforward interface, call logging and responsive support. Some find the reporting less intuitive. ## 6\. SPOTIO, best for field sales teams SPOTIO is the pick for a field sales team that needs proof of every visit and a map of the territory; desk-based teams will pay for features they never use. ### Who SPOTIO works best for - Outside sales teams that visit customers in person. - Managers who need to verify visits and plan territories. ### SPOTIO overview SPOTIO logs field activity with one tap and verifies visits with GPS breadcrumbs and geofencing, so managers see rep activity as it happens ([ZoomInfo review](https://pipeline.zoominfo.com/sales/spotio-review)). It adds territory mapping, route optimization and leaderboards for field teams. ![SPOTIO map of north Dallas with clusters of numbered record pins and a planned driving route drawn in blue](https://cdn.sanity.io/images/gb4upfg4/staging/a573b0168645bd97ea6b84f674c8c9ad9345af5f-2228x1844.png?w=800&auto=format&q=75) SPOTIO's map view: record pins colored by deal stage and a rep's planned route. ### SPOTIO pricing - **Public pricing:** none; SPOTIO quotes each team. - **Listed plans:** Team $39, Business $69 and Pro $129 per user per month, billed annually, with Enterprise on quote ([Capterra](https://www.capterra.com/p/157701/SPOTIO/pricing/)). - **Extras:** implementation and onboarding fees are quoted separately ([ITQlick](https://www.itqlick.com/spotio/pricing)). ### SPOTIO integrations - Salesforce, HubSpot and Microsoft Dynamics, according to SPOTIO ([SPOTIO](https://spotio.com/integration)). - Zapier and an API for custom workflows. ### SPOTIO pros and cons Pros: - GPS-verified visits and territory maps built for field teams. - Offline mode for schedules and leads. - User-friendly mobile app. Cons: - No public pricing, and onboarding is quoted separately. - Built for field sales; inside sales teams will not use most of it. - HubSpot sync depth varies by setup, so check it in the demo. ### What G2 reviewers say about SPOTIO SPOTIO holds 4.5 out of 5 across 387 reviews, 56.2% of them from companies of 50 employees or fewer ([G2](https://www.g2.com/compare/ambition-vs-spotio)). Reviewers value field accountability, the offline mode and the mobile app. ## 7\. Salesforce Sales Cloud, best for large sales organizations Salesforce Sales Cloud is the pick for a team of 50 reps or more with a Salesforce admin and complex territories; a small team will spend more on setup than it gains in reporting. ### Who Salesforce Sales Cloud works best for - Large sales organizations with several teams, regions and roles. - Companies with a sales operations or admin team to configure it. ### Salesforce Sales Cloud overview Salesforce Sales Cloud tracks every account, opportunity and activity with custom objects and reports, from a single rep's activity to a territory's performance. Einstein Activity Capture syncs emails and calendar events from the rep's inbox into Salesforce ([Salesforce Ben](https://www.salesforceben.com/einstein-activity-capture-summer-25-sync-emails-leverage-flow-and-boost-reporting/)). ![Salesforce Sales Cloud Opportunities this Quarter view with pipeline totals in a blue band above a table of opportunities ranked by score](https://cdn.sanity.io/images/gb4upfg4/staging/4adb05d2fcd6b1d57686838535e0439a519f4d47-1608x1260.png?w=800&auto=format&q=75) Salesforce Pipeline Inspection: the quarter's open, new, won, moved and lost pipeline above the deals behind it. ### Salesforce Sales Cloud pricing - **Starter Suite:** $25 per user per month. - **Pro Suite:** $100 per user billed annually, which adds customization, automation, quoting and forecasting. - **Enterprise:** $175 per user. - **Unlimited:** $350 per user. - **10 reps on Pro Suite:** $100 × 10 × 12 = $12,000 a year. A free 30-day Starter Suite trial covers up to 10 users ([Salesforce pricing](https://www.salesforce.com/sales/pricing/)). ### Salesforce Sales Cloud integrations - AppExchange, with nearly 6,000 apps ([Smartbridge](https://smartbridge.com/salesforce-appexchange-apps-top-20-for-2026/)). - Einstein Activity Capture for email and calendar. - Call recorders such as Claap write call fields into opportunities. ### Salesforce Sales Cloud pros and cons Pros: - Reports and forecasts for any structure of teams and territories. - The largest app ecosystem in this guide. - Scales from one team to a global sales organization. Cons: - Steep learning curve and complex setup. - Costs rise quickly past Pro Suite. - Needs an admin to get full value. ### What G2 reviewers say about Salesforce Sales Cloud Salesforce is listed on G2 as Agentforce Sales (formerly Salesforce Sales Cloud), with 4.4 out of 5 across 27,564 reviews ([G2](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)). Reviewers praise its features and lead management. The most common complaints are the learning curve, complexity and cost. ## Sales tracking software verdict: which tool to choose - **Small team, simple process:** Pipedrive or Nutshell. Nutshell is cheaper per seat with quotas; Pipedrive has the clearer pipeline board. - **Phone-heavy inside sales:** Close, with calling and rep leaderboards in one tool. Budget for call usage. - **Field sales:** SPOTIO, for verified visits and territory maps. - **Growing team that wants one platform:** HubSpot Sales Hub Professional, once forecasts and call recordings justify the price. - **Large organization with an admin:** Salesforce Sales Cloud. - **Any of the above, plus what was said on calls:** add Claap to score every call and fill CRM fields, so the tracking reflects the conversation as well as the activity count. For more tools that cut admin time for reps, see our guide to [sales productivity tools](https://www.claap.io/blog/sales-productivity-tools). Share [Remote Works](https://www.claap.io/category/remote-works) Written by [Max Gayler](https://www.claap.io/authors/max-gayler) Content Strategist Copywriter disguised as a music journalist. Famous host of the Build Further podcast. He also has a weird sense of humor (as any British person). [Articles by Max](https://www.claap.io/authors/max-gayler)[LinkedIn profile](https://linkedin.com/in/max-gayler-journ) ## Frequently asked questions What is the best sales tracking software? It depends on how your team sells. HubSpot Sales Hub suits small and mid-sized teams that want one platform, Pipedrive and Nutshell suit small teams on a budget, Close suits phone-heavy inside sales, SPOTIO suits field sales and Salesforce suits large organizations. What is sales tracking software? Sales tracking software records each rep's activities and each deal's progress, then reports them against goals and quotas. It covers the pipeline, calls, emails, meetings and forecasts, so managers see which deals move and why. Which metrics should a sales tracking tool show? Most teams track pipeline value by stage, win rate, sales cycle length, activities per rep and quota attainment. Adding call data shows how each rep sells, such as whether they qualify the budget or handle objections. Can sales tracking software record sales calls? Some can. HubSpot records calls on Professional and above, and Close records calls made from its built-in dialer. A call tool such as Claap records Zoom, Meet, Teams and phone calls and writes scores and fields into HubSpot, Salesforce, Attio or Pipedrive. How much does sales tracking software cost? Prices range from free CRMs to $100 or more per user per month. For 10 reps, Nutshell Growth costs $2,160 a year, Pipedrive Growth $4,680, HubSpot Professional $12,300 in year one and Salesforce Pro Suite $12,000. How do you get reps to keep the tracking up to date? Cut the typing. Pick a tool that logs emails, calls and meetings automatically, and use a call recorder that fills CRM fields after each call, so the data does not depend on each rep's goodwill. ## Related articles - [![7 Sales Coaching Best Practices for High Performance](https://cdn.sanity.io/images/gb4upfg4/staging/01f8538adac663d2377a93fed4f220db81b82e5d-1536x864.jpg?w=800&h=450&fit=crop&auto=format&q=75) Remote Works ## Sales performance coaching: 7 practices of top sales teams Sales performance coaching that moves quota: 7 practices sales managers run every week, from coaching one skill per rep to scoring calls and roleplay. 4 Sept 2026 · Victoire Leveilley](https://www.claap.io/blog/high-performance-sales-coaching) - [![Learn how sales videos can help you win more deals Tips, Techniques & Examples](https://cdn.sanity.io/images/gb4upfg4/staging/4fa75cfa344cd19baf7441ee052b6bf048026d48-1536x864.jpg?w=800&h=450&fit=crop&auto=format&q=75) Remote Works ## Learn how sales videos can help you win more deals \[Tips, Techniques & Examples\] What sales videos are, the types that work at each stage, and how to record one that gets a reply. With tips, techniques and examples for sales reps. 4 Sept 2026 · Victoire Leveilley](https://www.claap.io/blog/sales-video) - [![7 Best ChatGPT Prompts For Sales Demo Scripts That Get People Talking (+ Templates)](https://cdn.sanity.io/images/gb4upfg4/staging/6b6cb89b365bda70965f8268adfa21f817845ca4-1536x864.jpg?w=800&h=450&fit=crop&auto=format&q=75) Remote Works ## 7 Best ChatGPT Prompts For Sales Demo Scripts That Get People Talking (+ Templates) Explore the best ChatGPT prompts for Sales Demo scripts that drive conversions. Learn how to craft effective, engaging scripts using AI to enhance your sales success. 4 Sept 2026 · Max Gayler](https://www.claap.io/blog/best-prompts-for-sales-demo-scripts) ## Ready to claap? [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)