--- title: "Make sense of all your customer insights in one place" description: "Turn recordings to insights in minutes, not hours" url: https://www.claap.io/blog/make-sense-of-all-your-customer-insights-in-one-place language: en --- # Make sense of all your customer insights in one place Turn recordings to insights in minutes, not hours [Angela Guedes](https://www.claap.io/authors/angela-guedes) Customer Success 13 May 2022 ![Make sense of all your customer insights in one place](https://cdn.sanity.io/images/gb4upfg4/staging/fdbc96bded526104a769689375eaefb9fcb7e178-1536x864.jpg?w=1080&h=608&fit=crop&auto=format&q=75) As Product Managers, it's key to have access to customer insights. Be able to consume, analyze, and take action on customer feedback. So Product Managers spend a lot of time speaking with customers, but they are not the only ones. Sales, Support, Customer Success, Marketing. They all engage with customers with more or less frequency. The problem is that these conversations are often not accessible. Saved in folders no one watches, without take-away notes, and next steps are impossible to get. The solution? Create a single source of truth. Record your calls, save them in a single place, and start discussions to drive actionable insights. ## About the user research Playbook We designed this Playbook to help you leverage user insights at scale. When you record user research calls systematically using Claap, you can better spread the customer voice within the team. Empower everyone to learn directly from customers and use their feedback to build better products. ## When to run user research with Claap Any product team can leverage Claap for user research and it can be easily integrated into your existing process. The only change needed is to record your meetings with customers using Claap. That’s it. One click and everyone on your team will have access to those meeting insights, no matter where they are. ## How to get started ### Step 1. Record your meeting Start the recording from the extension Before you kick-off the meeting, ask everyone's permission to record the session. Even better, do this when you send the invite. Then, just open the extension, select the right tab, and wait for the countdown. When prompted by Chrome to select the screen to share, select “**Chrome tab**”. And make sure to tick the checkbox “**Share tab audio**” when you want to record the sound of the tab. > 💡 Read more: **[selecting the right screen](https://intercom.help/claap/en/articles/6268467-how-to-record-a-claap-video#h_de26d482af)** _**[Start Recording Now](https://app.claap.io/?utm_source=blog&utm_medium=playbook_cta&utm_campaign=playbook_userresearch)**_ ### Step 2. Make the session digestible Bookmark key insights from the call Use **[in-context comments](https://intercom.help/claap/en/articles/6286747-comments)** to highlight key moments. This is important to help others scan the video faster afterward. ### Step 3. Centralize discussions with topics Create a User Research topic Create a dedicated topic for each 1/1 you have. Helpful to organize recordings and ensure only selected people can access these claaps. You can also use**[labels](https://intercom.help/claap/en/articles/6294696-labels)**to keep track of discussions. > 💡 Read more: **[workspace topics vs private topics](https://intercom.help/claap/en/articles/6321048-workspace-topics-vs-private-topics)****.** ### Step 4. Answer comments and drive action Define next steps with your team Engage in discussions with your colleagues to draw clear next steps for your roadmap. _**[Try this playbook now](https://app.claap.io/?utm_source=blog&utm_medium=playbook_cta&utm_campaign=playbook_userresearch)**_ Share [Playbooks](https://www.claap.io/category/playbooks) Written by [Angela Guedes](https://www.claap.io/authors/angela-guedes) Customer Success Angela of the Great Atlantic Ocean, The Builder of Trust, and The Listener of the Many. Mother of 2 (tiny) Dragons. [Articles by Angela](https://www.claap.io/authors/angela-guedes)[LinkedIn profile](https://www.linkedin.com/in/angelaguedes/) ## Related articles - [![Sales lead listening across a meeting-room desk with unsigned papers and a pink pen](https://cdn.sanity.io/images/gb4upfg4/staging/784f63696507fceb9cf5107215d50c2cb31fd77a-1536x864.jpg?w=800&h=450&fit=crop&auto=format&q=75) Playbooks ## Closing techniques: 8 ways to close a sale, and what to say The strongest close is a dated next step the buyer agrees to before the call ends. Eight closing techniques, each with the phrase to say, and the one habit that makes them work. 5 Nov 2026 · Victoire Leveilley](https://www.claap.io/blog/closing-techniques) - [![An empty glass call room at sunset with a headset, a tablet and one coral sticky note on the desk](https://cdn.sanity.io/images/gb4upfg4/staging/31d721718d8ff06aa081788caefd0b4dd11c5285-1536x864.jpg?w=800&h=450&fit=crop&auto=format&q=75) Playbooks ## Upsell conversation: how to upsell existing customers An upsell conversation goes well when the customer opened it. On most account calls they do, well before anyone talks about price. The signals, the timing, a script and the objections. 5 Nov 2026 · Victoire Leveilley](https://www.claap.io/blog/upsell-conversation) - [![GDPR-compliant AI sales coaching: how to choose a tool](https://cdn.sanity.io/images/gb4upfg4/staging/8c6134bdd96e69612dfccf766164e7f3f73a9f44-1536x864.jpg?w=800&h=450&fit=crop&auto=format&q=75) Playbooks ## GDPR-compliant AI sales coaching: how to choose a tool Choose an AI sales coaching tool on what you cannot change after signing: where recordings are hosted, the DPA and its sub-processors, and how prospects learn they are recorded. 15 Oct 2026 · Pierre Touzeau](https://www.claap.io/blog/ai-sales-coaching-gdpr) ## Ready to claap? [Book a demo](https://www.claap.io/contact)[Start for free](https://app.claap.io/sign-up)