How to present product specs to align key stakeholders

A step-by-step process to present your latest product spec to your team

Robin Bonduelle

About the Product Specs Playbook

The Product Spec Playbook has been designed to help you facilitate alignment with your team when briefing them on a new development. Ideal for product managers that need to explain the context about a new feature, walk through specs, design and timelines and align everyone on the job to be done.

Async product specs helps product managers save time aligning people, anticipate potential roadblocks with their team while also fostering the product centricity in the whole organization.

When to present Product Specs with Claap

A product spec is a blueprint that explains what should be built, what it is going to look like, and its specific requirements and functional elements. It may also include the persona or user it is being made for.

Product specs often include the following elements:

  • Context: it describes the problem to be solved
  • Objectives:  and its overall concept, why it is being creating. The product summary also explains what the final product will look like, the features it will have and the timeframe for development.
  • Business Case: it presents the benefits the product provides in the market. It can also include the budget or resources required to complete the project.
  • User Stories: those are short descriptions to explain what the product does from an end-user perspective. They explain the features and the criteria that determine whether an user story has been fullfilled.
  • User Personas: this outlines your target audience, who this product is being created for and the challenges they face. It is essential to ensure the product remains centered on the customer.
  • Functional Specs: This is a document that describes how you see the appearance and capabilities of the upcoming product. It also often includes design specifications.

Recording a Claap to present a product spec is specifically useful when you need to brief your engineering team on a new product or complex feature that involves many teammates, has a lot of interdependencies or that is hard to understand without context.

How to get started

Step 1. Record your claap to explain the following sections

Explain the Summary, Business Case & User Stories

Explain the high-level context about the user story and the specs.

💡 You can add a comment with the link to your document in it. Read more: add hyperlinks in comments

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Explain the Global Workflow

Explain the global workflow by showing the different wireframes in your Figma file.

💡 When recording, you can easily jump from one document to another by selecting full-screen sharing.

Present the Mocks

You can now jump to the final mocks so your teammates understand where they are. Mention important elements to take into account about the final choice.

Explain Tickets

Explain the different tickets created that are linked to this feature.

💡 Tip: use comments to highlight key sections and make navigation easier.

Step 2. Share your claap

In Claap’s Topic

Create a “Product Specs” topic in Claap to centralize and share all your product specs.

💡 Tip: you use labels in topics to easily identify squads or key features.

In Notion

Embed your claap video directly into Notion to make it easily accessible for your team.

💡 Read more: Embed claaps in Notion

Step 3. Answer questions & align stakeholders

Let your teammates ask questions to refine your brief.

💡 Tip: You can check if your teammates have seen your claap by clicking on users’ name next to the Share button.

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