---
title: "ChatGPT prompts for sales, tested on a real call"
description: "10 copy-paste ChatGPT and Claude prompts for sales: discovery recaps, MEDDPICC gaps, deal risk. Tested on a real call, with and without the transcript."
url: https://www.claap.io/blog/best-chatgpt-prompts-for-sales
language: en
---

# 10 ChatGPT prompts for sales that work in Claude too

The same sales prompt gives a generic answer on typed notes and a sharp one on the call transcript. 10 ChatGPT and Claude prompts for discovery, MEDDPICC and deal risk, tested on a real call.

[Max Gayler](https://www.claap.io/authors/max-gayler)

Content Strategist

17 June 2024

![10 ChatGPT prompts for sales that work in Claude too](https://cdn.sanity.io/images/gb4upfg4/staging/8047548623db73842ae4d997b1447bf9c32289f8-1536x864.jpg?w=1080&h=608&fit=crop&auto=format&q=75)

Updated October 29, 2026.

## ChatGPT and Claude prompts for sales: the short version

-   The 10 prompts below are for B2B sales reps and managers: discovery recaps, MEDDPICC gap reviews, objection and risk lists, deal reviews across calls, call prep and roleplay.
-   Each prompt works the same in ChatGPT and in Claude: copy it, paste your input under it, read the answer.
-   Six prompts run on a call transcript, four run before the call on research and past notes.
-   Every prompt says when to use it and what the answer should look like, so you can tell a good output from a bad one.
-   The follow-up email prompts have their own guide: [ChatGPT prompts for sales follow-up](https://www.claap.io/blog/chatgpt-prompts-for-sales-follow-up).

The best sales prompts run on what the buyer said on the call: the same prompt fed a persona you typed gives you a generic answer.

On our own sales calls, 53% of buyer teams said they use Claude, ChatGPT, Gemini or Copilot in their sales work (Claap call data, April to October 2026).

A third go further: 33% already run AI on their call or CRM data, or asked how to (Claap call data, same period).

So the prompt library is rarely what is missing. What is missing is the input. A prompt that starts with "Act as a sales expert" and a three-line persona can only return what any sales blog would say.

We tested it on a real discovery call. Below you get the test, the 10 prompts we kept, and the point where pasting transcripts stops scaling.

## The 10 prompts at a glance

| Prompt | When to use it | Input it needs | What you get |
| --- | --- | --- | --- |
| **1\. Discovery recap** | Right after a first call | The call transcript | Pain, priorities and next steps in the buyer's words |
| **2\. MEDDPICC gap review** | Before the second call | The call transcript | What you know per letter, the 3 gaps, the questions to close them |
| **3\. Objection and risk list** | Before a deal review | The call transcript | Every hesitation, whether it was answered, what to do |
| **4\. Deal review across calls** | Before a forecast call | 2 to 5 transcripts of one deal | What changed between calls, what nobody followed up |
| **5\. Champion brief** | When your contact has to sell internally | The call transcript | A short note your champion can forward |
| **6\. Call coaching review** | After a call you want to improve | The call transcript | Talk balance, missed questions, one thing to change |
| **7\. Account research brief** | Before a first call | Their site, recent news, past notes | Three hypotheses to test, each with a question |
| **8\. Discovery questions from the last call** | Before a second call | Notes or transcript of call 1 | Questions that pick up where the buyer left off |
| **9\. Objection roleplay** | Before a negotiation | Real objections from your calls | A buyer who pushes back with your buyers' words |
| **10\. Cold call opener from a won deal** | Before a call block | A transcript of a call that converted | Openers built on the pain that buyer named |

## What the call transcript changes: the same prompt, run twice

We took one real discovery and demo call (names and company replaced) and ran prompt 2, the MEDDPICC gap review, twice in Claude Sonnet 5.5. Run 1 got the kind of deal notes a rep types into a prompt. Run 2 got the transcript. The prompt itself did not change.

![Two Claude answers to the same MEDDPICC prompt: generic gaps from typed notes, buyer quotes and named gaps from the transcript](https://cdn.sanity.io/images/gb4upfg4/staging/6ac23dc997c38c7ab6852c172d3ec93696c27de3-2000x2048.png?w=800&auto=format&q=75)

The same MEDDPICC prompt in Claude. On the left, the answer from typed deal notes; on the right, the answer from the call transcript, with the buyer's own words.

-   **From the notes**, Claude did its job honestly: it filled 0 of 8 MEDDPICC lines with buyer evidence and asked textbook questions ("What's not working in your current tool today?"), as measured in our test on October 29, 2026.
-   **From the transcript**, it filled 5 of 8 lines and quoted the buyer 16 times, each quote found word for word in the transcript (our test on October 29, 2026). It moved on from pain, which the buyer had already explained, to the real gap: nobody had said who signs.
-   **The questions changed level.** Run 1 asked the buyer to repeat their problem. Run 2 named the people, the brands and the old tool's end date, which is a question a buyer actually answers.

We ran prompt 3 on the same transcript. It listed 14 hesitations, flagged which ones the rep left unanswered, and ended on one risk: nobody had seen pricing and the current tool's contract ran out days after the trial (our test on October 29, 2026). Notes typed after the call held none of those details.

Buyers see the same thing in their own setups. Here is what they told us on calls:

-   "I have a CEO that has forced me to use Claude for everything." (Sales leader, B2B software company)
-   "The biggest game changer for me was when I put the MCP between \[our call recorder\] and Claude into place. Because suddenly I turned the knowledge from \[our call recorder\] into something that could actually question in Claude." (Same sales leader, B2B software company)
-   "People don't even ask anymore whether we use ChatGPT. Really, everyone uses Claude." (Sales lead, health-tech startup, translated from French)

![Bars: 53% of buyer teams use Claude, ChatGPT, Gemini or Copilot in sales work; 33% run or want AI on their call or CRM data](https://cdn.sanity.io/images/gb4upfg4/staging/d4f5261c6472043bcd25fa95f167b249b4efd086-1600x1016.png?w=800&auto=format&q=75)

What buyer teams told us about AI on our discovery and demo calls. Claap call data, April to October 2026.

One limit on these figures: they come from Claap's own sales calls, with teams evaluating a tool that connects AI to call data, so they lean toward AI-forward buyers. Our reps also ask about the AI stack on many calls. The shares are floors, because we only count what the buyer said.

## How to write a sales prompt that holds up

Four rules made the difference in our runs. They apply the same way in ChatGPT and in Claude.

-   **Give the job, then the input, last.** Start with who is reading the answer and what they will do with it ("a sales manager before the rep's next call"). Paste the transcript at the end, between quotes.
-   **Ask for quotes or "Unknown".** "Use only what the buyer said, with a short quote, or write Unknown" is the line that stops invention. Use it every time the answer will reach a buyer or a forecast, because a confident guess in a deal review costs more than a blank.
-   **Fix the output shape.** A table per MEDDPICC letter, three gaps, one question each. A fixed shape makes two answers comparable, and it shows at a glance when the input was thin.
-   **One job per prompt.** A recap, a risk list and an email in one prompt come back shallow on all three. Chain them: run the recap, then paste the recap into the next prompt.

The prompts below keep a \`"""\` block where the input goes. Replace the bracketed text with your own.

## Prompts that run on a call transcript

### 1\. Discovery recap in the buyer's words

Use it right after a first call, before you write anything else. It gives you the buyer's own phrasing to reuse in the follow-up and the CRM.

```
You are helping an Account Executive right after a discovery call.
Below is the transcript.

Write a recap for the rep, using only what the buyer side said:
- Their situation today (2 lines)
- The problems they named, each with a short quote
- What they want to change, and by when
- Who else is involved in the decision, if anyone was named
- Next steps agreed, with owner and date
If the transcript does not say it, write "Not said".

Transcript:
"""
[paste the call transcript]
"""
```

What to expect: half a page, with three to five buyer quotes. If you get no quote at all, the transcript is probably missing the buyer's side (check speaker labels).

### 2\. MEDDPICC gap review

This is the prompt we tested above. Use it before the second call, or when a manager reviews a deal. If your team runs MEDDIC or BANT, swap the letters ([MEDDIC vs MEDDPICC](https://www.claap.io/blog/meddic-vs-meddpicc) explains the difference).

```
You are a sales manager reviewing a deal before the rep's next call.
Below is the transcript of the discovery call.

Using only what the buyer side said, fill a MEDDPICC table (Metrics,
Economic buyer, Decision criteria, Decision process, Paper process,
Identify pain, Champion, Competition). For each line: what we know,
with a short quote from the buyer, or "Unknown" if the transcript
does not say it. Do not guess.

Then list the 3 biggest gaps and, for each, the exact question the
rep should ask on the next call to close it.

Transcript:
"""
[paste the call transcript]
"""
```

What to expect: a table with several "Unknown" lines, which is the point. Early deals usually leave Economic buyer, Metrics and Paper process empty.

### 3\. Objection and risk list

Use it before a deal review or a forecast call. It catches the hesitations a buyer mentions once, in passing, that never make it into notes.

```
Read this sales call transcript as a skeptical sales manager. List
every objection, hesitation or risk the buyer side raised, even in
passing.

For each one: the buyer's exact words (short quote), who said it,
whether the rep answered it on the call (yes / partly / no), and what
the rep should do before the next call.

End with one line: the single biggest risk to this deal closing, and
why.

Transcript:
"""
[paste the call transcript]
"""
```

What to expect: more items than you remember from the call. In our test on October 29, 2026, the list ran to 14, several marked "no" for answered.

### 4\. Deal review across calls

Use it before a forecast call on a deal with several meetings. Paste the calls in date order, each with its date.

```
Below are the transcripts of every call on one deal, oldest first,
each starting with its date.

For a forecast review, tell me:
1. What the buyer wanted on the first call, and whether it changed.
2. Every commitment made by either side, and whether it was kept on a
   later call.
3. Who on the buyer side appeared, and who stopped appearing.
4. Anything the buyer raised twice.
5. Your call: is this deal moving, stalled or at risk? One paragraph,
   based only on the transcripts.

Quote the buyer for every claim. Write "Not in the calls" when you
cannot support a point.

Transcripts:
"""
[call 1, date]
[call 2, date]
"""
```

What to expect: a short history of the deal and a verdict you can argue with. Points 2 and 3 are where deals hide trouble: a promised document that never came, a sponsor who stopped joining.

### 5\. Champion brief for someone who was not on the call

Use it when your contact has to convince a boss, finance or procurement. More than a third of the buyer teams on our calls named someone outside the call who needs to see the material (Claap call data, April to October 2026). The full set of follow-up prompts is in [our follow-up guide](https://www.claap.io/blog/chatgpt-prompts-for-sales-follow-up).

```
Write a short note my champion can forward to the person who signs
off on the budget and was not on today's call. Below is the
transcript.

Rules:
- Written from the champion's point of view ("we", "our team").
- Three parts: the problem we have today (with one line the buyer side
  said), what we tested and what changes, what we need to decide and
  by when.
- Under 120 words. No product jargon.
- Only facts from the transcript. Write [MISSING: what] where a fact is
  missing, such as the cost.

Transcript:
"""
[paste the call transcript]
"""
```

What to expect: a note in the buyer's voice, with one or two \[MISSING\] tags. Those tags are your to-do list before you send it.

### 6\. Call coaching review

Use it on a call you want to get better at, your own or a rep's. Keep it to one change, because a list of ten gets ignored.

```
You are a sales coach. Below is the transcript of a discovery call.

1. Estimate who talked more, rep or buyer, and point to the longest
   rep monologue.
2. List the questions the rep asked. Mark the ones that got a real
   answer.
3. Name one moment where the buyer opened a door and the rep did not
   go through it. Quote it.
4. Give one thing to change on the next call, with the exact sentence
   the rep could say.

Transcript:
"""
[paste the call transcript]
"""
```

What to expect: point 3 is the useful one. If the model cannot find such a moment, the call was probably fine.

## Prompts for before the call

### 7\. Account research brief with hypotheses

Use it before a first call. Paste real material: their website copy, a recent press release, a job post, notes from a past conversation with the account. A model asked to "research" a company from its name alone fills the gaps with plausible guesses.

```
I have a first call with [name, role] at [company]. Below is what I
have on them.

From this material only:
1. Three hypotheses about what they might need from [what you sell],
   each tied to a line in the material.
2. For each hypothesis, one open question that would confirm or kill
   it on the call.
3. One thing in the material that should change how I open the call.

Material:
"""
[paste website text, news, job posts, past notes]
"""
```

What to expect: hypotheses you can quote back to the buyer ("I saw you're hiring three SDRs in Germany"). If a hypothesis has no line from the material behind it, delete it.

### 8\. Second-call questions from the first call

Use it the day before a second meeting. It turns what the buyer said into questions that show you listened.

```
Below is the transcript of my first call with this buyer. Prepare my
second call.

- List 5 questions that pick up something the buyer said and ask them
  to go deeper. Quote what they said before each question.
- List 2 things they mentioned that I never asked about.
- Suggest how to open the call in one sentence that recaps their
  priority in their words.

Transcript:
"""
[paste the call transcript]
"""
```

What to expect: questions that start with "Last time you said…".

### 9\. Objection roleplay with your buyers' real words

Use it before a negotiation or a pricing call. Generic roleplay prompts give you textbook objections. Paste the ones your buyers really said (prompt 3 gives you a list).

```
You are a buyer in a sales call. Here are objections real buyers
raised on our calls, in their own words:
"""
[paste 3 to 6 buyer quotes]
"""

Roleplay with me. Raise one objection at a time, in the same tone and
words. Push back if my answer is vague. After 5 exchanges, step out of
the role and tell me which answer was weakest and why.
```

What to expect: harder pushback than a made-up persona. Run it again with the objections from deals you lost.

### 10\. Cold call opener from a won deal

Use it before a call block, when you target accounts that look like a customer who converted. The best opener is the pain a real buyer named in their own words.

```
Below is the transcript of a call with a buyer who later became a
customer. I'm calling similar companies.

1. Pull the pain they described, in their words (2 quotes max).
2. Write 3 cold call openers under 25 words each that name that pain
   as a question, without naming the customer.
3. Write the one question I ask if they say "not interested".

Transcript:
"""
[paste the call transcript]
"""
```

What to expect: openers that sound like a peer who knows the problem. Keep the customer anonymous: the pain is what travels.

## Where pasting transcripts stops working

Pasting transcripts breaks in three places.

-   **Volume.** A deal review across five calls, or a question across fifty deals, means finding, exporting and pasting every transcript.
-   **Data rules.** A call transcript holds what a buyer said about budget, people and contracts. Check what your company allows before you paste it into a personal ChatGPT or Claude account, and prefer a workspace account your IT team approved.
-   **Freshness.** A transcript pasted on Monday knows nothing about Thursday's call.

That is the gap a call tool with AI on top closes. A quick note: Claap is our product. In Claap, [ClaapAgent](https://www.claap.io/product/ask-anything) answers questions like prompts 1 to 4 on one meeting or across every deal you can open, and links each answer to the moment in the call it came from. If you would rather keep working in Claude or ChatGPT, the [Claap MCP](https://www.claap.io/product/mcp-api) gives them the same calls; the setup is covered on that page.

## When these prompts are the wrong tool

These prompts are wrong if your calls are not recorded or transcribed: without the transcript, prompts 1 to 6 have nothing to read, and typed notes give you the generic answers we showed above. They also do not replace reading the call when a deal is large or contentious: use the answer to know where to listen, then listen.

Skip prompt 4 when the deal has a single call, because there is nothing to compare. And keep prompts 7 and 10 away from anything you could not show the buyer: a hypothesis built on a guess reads as one on the call.

## Takeaways

-   Feed the prompt the call. The same prompt went from textbook questions to the deal's real gap when it got the transcript.
-   Ask for quotes or "Unknown". It is the line that keeps the answer honest.
-   Start with prompts 1 and 2 after every first call; add 3 and 4 before deal reviews.
-   Use the roleplay and opener prompts with your buyers' real words, never a made-up persona.
-   When you need these answers on every call, stop pasting and connect the calls to the AI.

For how sales teams use ChatGPT beyond prompts, read [how to use ChatGPT for sales](https://www.claap.io/blog/chatgpt-for-sales).

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[Remote Works](https://www.claap.io/category/remote-works)

Written by

[Max Gayler](https://www.claap.io/authors/max-gayler)

Content Strategist

Copywriter disguised as a music journalist. Famous host of the Build Further podcast. He also has a weird sense of humor (as any British person).

[Articles by Max](https://www.claap.io/authors/max-gayler)[LinkedIn profile](https://linkedin.com/in/max-gayler-journ)

## Frequently asked questions

What are the best ChatGPT prompts for sales?

The ones that run on your own material. A discovery recap, a MEDDPICC gap review and an objection list run on the call transcript and return answers specific to the deal. Prompts built on a typed persona return what any sales guide would say.

Do these prompts work in Claude?

Yes. Every prompt in this guide is plain text with the task first and the input last, which works the same way in Claude and in ChatGPT. We ran the MEDDPICC and risk prompts in Claude, and the prompts of our follow-up guide in GPT-5.5.

What is the best AI to help with sales?

For writing and analysis, Claude and ChatGPT both do the job; the difference comes from what you give them. For answers on your own calls and deals, you need the calls themselves, either pasted in or connected through a tool that records them.

Can I paste a sales call transcript into ChatGPT or Claude?

Technically yes, and it gives far better answers than notes. Check your company's rules first: a transcript holds personal data and deal details. A business workspace account your IT team approved is safer than a personal one.

How do I stop ChatGPT from making things up in sales answers?

Tell it to use only the transcript, to quote the buyer for every claim and to write "Unknown" when the call does not say it. Then check one or two quotes against the call before you rely on the answer.

How long a transcript can I paste?

A one-hour call fits in one prompt in current versions of ChatGPT and Claude. For several calls on one deal, paste them in date order with the date on top of each, or summarize each call with prompt 1 first.

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